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Jonathan Harris

An Applications Engineer's Perspective of IMS2013 – Day 2

Jonathan Harris
goafrit2
goafrit2
7/7/2013 3:43:16 PM
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Re: conference perspective
>> Doesn't take long to fall off the cliff and lose sight of your competitors and innovation.

Yes, you can get a lot of insights on the industry in these programs. However, notice that most of the players may not be showing the best they have got. In my company, they rarely allow you to talk about the real deal. So, you can still attend conferences without getting the real pulse of the industry.

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goafrit2
goafrit2
7/7/2013 3:40:59 PM
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Re: App engineers at trade shows
>> A typical engineer from the cubicle may not be worth the trade show arena unless it is a local show.

Yes, that has been the issue. As a designer, I attend only ISSCC which focuses on circuits and systems. Of course my colleagues in the application engineering area does the marketing and sales and must attend these shows to showcase the products and services.

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goafrit2
goafrit2
7/7/2013 3:39:09 PM
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Master
Re: The perspective from your work
>>  I was there to support products for my company and learn from our customers. ... There is something for every type of engineer to benefit from.

No problem. It is very evident that you enjoyed the problem.

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Brad Albing
Brad Albing
6/24/2013 6:55:31 PM
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Re: App engineers at trade shows
@RedDerek - I'd agree with that - same scenario for me when I worked as an apps engineer. The shows really help open your eyes to what's goung on with the customers - lots of info, thrown at you pretty quickly. And you do need to be a bit of a salesperson/marketing guy to handle it.

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Brad Albing
Brad Albing
6/24/2013 6:51:14 PM
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Re: The perspective from your work
Jonathan - that helps. Also, these shows generally have good overview info on their websites along with info on previous years' presentations and the upcoming presentations. So that should help.

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analoging
analoging
6/19/2013 4:21:13 PM
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conference perspective
Conferences are a great way to get a quick glimpse of the overall status of an industry. I have had the opportunity to attend many over the last couple years. It's amazing how disconnected tech professionals in the field can be who never attend any or do not keep up with trade journals on industry trends. Doesn't take long to fall off the cliff and lose sight of your competitors and innovation.

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RedDerek
RedDerek
6/19/2013 3:38:17 PM
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App engineers at trade shows
When I wore the applications engineering hat, I found trade shows were very useful. It allowed me to interface with the customers, find out what is needed and by whom, observe new products to market to, and many other opportunities abound. However, it does take the app engineer that is always looking at new problems to solve and has some marketing skills. A typical engineer from the cubicle may not be worth the trade show arena unless it is a local show.

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jonharris0
jonharris0
6/19/2013 1:12:21 PM
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Re: The perspective from your work
Thanks for the comments.  I would imagine that there is some difference of perspective depending on the role of the attending engineer.  I was there to support products for my company and learn from our customers.  There are so many types of engineers that are usually at the show it would be hard to guess the perspective of each.  I think shows like IMS offer a great benefit to many roles of engineers from design to test to apps in companies of all sizes.  It really depends on what you are looking for at a show to determine whether or not to go.  I think for someone working with frequencies from a few hundred MHz up to 10s of GHz this show has it all covered.  There is something for every type of engineer to benefit from.

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goafrit2
goafrit2
6/19/2013 11:29:33 AM
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Master
The perspective from your work
I like this piece but was curious what the difference would have been on IMS2013 from the perspective of a design, tester or otherwise. Does the job area shape how people see these shows and conferences? I am curious as that can help determine who goes to which show?

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More Blogs from Jonathan Harris
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