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Analog Angle

My ASIC+SoC Reassessment

Bill Schweber
Brad Albing
Brad Albing
4/1/2013 8:31:05 PM
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Re: Going Application Specific
Yep - for those medical companies making 100 or 1000 units per year, they could use an application specific device if it's a device already designed and releaased (i.e., if the hypothetical medical company [above] does not incur any of the NRE costs). And if it fits their manufactured product's specs with no or little mod to their design needed. Then it is practical. Otherwise, no. Even considering competitors' actions.

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amrutah
amrutah
3/31/2013 11:31:41 PM
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Going Application Specific
@Bill, Thanks for capturing this topic in your blog.

Going the Application specific for the biomedical devices can be a killer for a company unless the device is really really good.  But with competition around, if another company comes up with a better product then business is gone... And as we know the biomedical devices (like the the one mentioned ECG...) are not something  hand-held devices which are in mass production.  It can be a killer to the company with very small parts shipped per year...

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Netcrawl
Netcrawl
3/30/2013 8:26:07 AM
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Master
Re: Should a Manufacturer go Bigger or Smaller
@Bill yes you're right some tech companies have tried to get bigger by doing more digital but unfortunately the timing is not good. The rush to market has led to some mistakes, they missed the market turns and lost the battle. I believe TI has acquired National, primary objective of the deal(that's for me) is to squashed the competition or narrow the number of players in the space-that exactly the game here fewer players means few competition.

I believe that's there motivation here- the market evolve fast, companies like TI need to adapt to stay in the game. Getting big might kill you the best thing should the company do right now is how to get smarter and agile.     

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Bill_Jaffa
Bill_Jaffa
3/28/2013 2:17:01 PM
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Re: Should a Manufacturer go Bigger or Smaller
Many companies have tried to go "bigger" by doing more digital, only to find out it's a tough place to make real margins, and with short product lifetimes and also lots of support required (think National up tp about 5 years ago, then they re-discovered analog). That's one perspective.

On the other hand, while we learn from history, it doesn;t always repeat itself--everything has changed: the markets, the technologies, the opportunies. So it's anyone's guess as to whether big D/little A or Big A/little D is the smarter move. And both may be smart moves, if you execute well and are also lucky.

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