Home    Bloggers    Blogs    Article Archives    Messages    About Us   
Tw  |  Fb  |  In  |  Rss

Signal Chain Basics #43: Active Filters

50%
50%
jsdoifjweljd
jsdoifjweljd
8/17/2015 10:41:51 PM
User Rank
Newbie
1. Change your marketing strategy. Any agent who wishes to stay relevant and in business must change his or her marketing strategy. In the past, it had been all about the listings and how many bedrooms a home had; these days that style of advertising just isn't going to cut it. The majority of individuals don't want to be the focus advertising, therefore advertisements should focus on lifestyle, and all marketing should feel authentic and organic.

2. Customize your services. The world continues to evolve a rapid pace. We've gone from Web 1.0 to almost Web 3.0, better known as the Internet. We need to focus on delivering a customized experience. How does this work in real estate? Focus on the now. Make sure each of your clients is getting serviced on their schedule, not yours. Your customers want everything to be about them, and anything you send them should be tailored specifically to their interests and needs. Personalize their experience from beginning to end and offer additional services. Don't limit your services to just the transaction; provide them with concierge-style services.

3. Establish a brand. Creating a brand is an absolute must when it comes to real estate, and doing it well is what separates outstanding agents from the mediocre agents. Clients need to feel that they can trust you with their home — a solid brand will do just that. Your brand should speak volumes about your services, knowledge and ability for success. Be consistent; otherwise your clients will not recognize you.

4. Become an industry leader. Sound simple? It is. All it requires is time. It's probably the last thing you want to hear especially during the season. However, it is crucial to establish yourself as an industry expert. When you are quoted in the news, and you provide a wealth of content online, you become a greater asset to your client. Did you know that 80 percent of people prefer content to advertisement? That's a big number. Your target audience is looking for content, and they want to know that you are the go-to expert.

5. Offer a wealth of knowledge. Perhaps the most significant piece of the puzzle is offering your audience local knowledge. Your extensive knowledge on the real estate industry and the lifestyle available in the area are critical. Your audience is looking at you as their guide not only for their home, but also for the area. They rely on you to give them insight into everything there is to know about the area where they are focusing their search, especially if you live there. Whatever you are doing now, stop. Take a step back and evaluate your marketing. Is it working? Are your clients looking for something different? What are you doing to make yourself indispensable? The world is quickly changing, and if you aren't prepared to adapt and evolve, you'll get left behind and your competition will get ahead.



50%
50%
latest blogs
The NASA spacecraft, Juno, is about to complete its 1.8 billion mile journey to Jupiter and go into orbit around the giant planet on July 4.
The “I” in Artificial Intelligence (AI) relies on inputs from the human beings that create it and teach it. Crawford says that Sexism, racism and other forms of discrimination are being built into the machine-learning algorithms that underlie the technology behind many “intelligent” systems that shape how we are categorized and advertised to.
There are times when technology impacts your view on life. Recently, Facebook posts hit two of my soft spots in the same day; changing tires and bailing hay.
The subject of transconductance op amps versus voltage feedback op amps has always intrigued me. Therefore, I thought it would be a good issue for the Planet Analog audience to debate.
As I mentioned in my last blog I would like to take some time in this blog to introduce you to the new online simulator tool offered by Analog Devices called Virtual Eval.
flash poll
educational resources
 
follow Planet Analog on Twitter
Planet Analog Twitter Feed
like us on facebook
our partners
Planet Analog
About Us     Contact Us     Help     Register     Twitter     Facebook     RSS