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DC-coupled, single-to-differential design solutions using fully differential amplifiers (Part 1 of 2)

9/23/2015 5:35:48 PM
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Furthermore, these statistics vary widely depending on where you live. About 14.7 percent of Westerners moved in 2010, but that does you no good if you work in the Northeast, where only 8.3 percent did the same.

So how do you grow your business when demand for your services is limited? By working both sides of the real estate equation. In the old days, agents worked exclusively with sellers, listing their properties for sale and rent. Back then, your job was to get the word out about a seller's property and attract buyers. The more listings you had, the better off you were.

Today, however, it's also common to work with the buyer. In this scenario, success is all about leads, people who are interested in buying a home. Once you've found a lead, your job is to turn him from a prospect to a customer by helping him secure the home he'd like to rent or purchase.

This usually means you're a matchmaker, connecting buyers with listings your agency already has. You could also be an advocate, helping them browse someone else's listings. In either case, the arrangement is basically the same: agents use their experience to ensure that buyers don't get screwed. Instead of selling a property, you're selling your expertise.

So which is more important, leads or listings? That depends on your location. But regardless of the figures, it's crucial to keep a close eye on both. In a difficult market and a changing industry, the best path to success for an agent is to be adaptable and willing to work with sellers and buyers. Concentrate solely on one, and you'll find yourself struggling keep your business afloat.

3. Relationships are everything.
Every agent is glued to his iPhone or laptop screen these days. However, it's important to remember on the other side of all those zeroes and ones are real people, and they're the ones who keep your business going.

Relationships are your bread and butter—and when we say that, we're not talking the little dinner rolls you fill up on before your meal arrives.

To understand how to maximize your relationships as a real estate agent, start by asking the basic questions: who do you know, and who knows you? The answers will go far in revealing the extent of your sphere of influence, the collection of people for whom you and your business have weight. The greater your sphere of influence, the more of a magnet you become for prospects—and the better your chances of turning them into customers.

The cliché goes that real estate is all about location, location, location. This isn't just about inventory: it's about involvement. To maximize your business, you need to participate in your community. Join your local Realtor's association. Coach a little league team. Attend town government meetings. Get exposure in the flesh, and make sure people know what you do.

By showing you're interested in the life of your community, you demonstrate that you have a personal stake in all the business you do as a real estate agent. You should also treat everyone you meet with the same courtesy and attention, no matter who they are or what they can do for you—after all, you never know who may become a customer.

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