Are you a real estate agent looking for marketing ideas in 2015?
My primary piece of advice is that you need to put your customers' needs first. While all forms of marketing should encourage your audience to eventually do business with you, your approach needs to be subtle and less self-serving. In 2015, your marketing strategy should focus on humanizing your business and automating things when you can.
I recently put together an infographic that outlines how agents spend their marketing dollars and compared it to where they're getting their leads from. As I researched this topic, two things became very apparent:
75 percent of a real estate agent's business comes referrals and word of mouth. But agents are still spending way too much money on new lead sources, rather than investing in their existing clients. Simply put, if most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients.
The post I wrote last year titled "7 Marketing Ideas for Real Estate Agents in 2014" quickly became the most viewed post on our site (over 20,000 unique viewers). So for 2015, I came up with 10 marketing ideas that agents can use to really help grow their businesses.
1) Be Mobile and Responsive In 2014, I stressed that going mobile was important in terms of you posting to your social networks while on the go. This is still true today, but this year, I want to stress the importance of being mobile accessible.
You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices. And mobile traffic to websites now accounts for almost 30 percent of visits. In short, there are plenty of reasons why you need to be sure that your business is mobile ready.
How It Helps: Being mobile-friendly ensures whoever reads your emails or visits your website has a good experience and that this experience creates a positive perception of your business.
2) Use GIFs in Email You've all seen GIFs before; they're those soundless graphics that automatically play on a loop. They're great for getting a quick laugh, but these days, they're more often used to caption a situation and convey human emotion without using words. For example...if it's Monday morning, and I'm having a tough time getting motivated, I might text or email this GIF to my friends:
Winters are getting shorter and temperatures are on the rise, and I think youíll agree with me that overheating is never a good thing. Whether itís human beings, equipment or pizza, you never want anything to be too hot.