Are You Sure You Really Need Eye Tracking?

User Centric webinar discusses when to use eye tracking research to obtain actionable insights.

PR Newswire

CHICAGO, April 12, 2012

CHICAGO , April 12, 2012 /PRNewswire/ — It's a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? User Centric, Inc.'s upcoming complimentary webinar on April 17 , “No, But Really, Do I Need Eye Tracking?,” will address this subject by discussing the benefits of eye tracking and the proper application of the method.


During the webinar, User Centric, Inc.'s Associate Director, Aga Bojko, will talk candidly about when to use and, perhaps more importantly, when not to use eye tracking. Bojko will describe both qualitative and quantitative types of findings that can be obtained with eye tracking research, and explain how to decide whether or not stakeholders will benefit from this method. This presentation will outline example situations in which eye tracking is most effectively utilized, from determining the ease of new drug label differentiation from existing labels to evaluating which package design will be most effective on a shelf.

After twelve years of designing and executing eye tracking research, Bojko is currently writing “Eye Tracking the User Experience: A Practical Guide,” to be published by Rosenfeld Media later this year. She is also an active member of the UX community as Managing Editor of UPA's User Experience magazine and Adjunct Professor at DePaul University where she lectures on UX research methods.

This webinar is part of User Centric's webinar series, “We Believe Experiences Matter,” which includes presentations on a variety of topics, from conducting global user research and longitudinal mobile studies to measuring behavior in call centers and designing complex user interfaces. To view the entire webinar schedule and register, visit

User Centric, Inc. is a global user experience research and design firm with a long history of improving user experiences. Services include user research, user interface design, usability testing, expert evaluations, eye tracking, and ethnographic research. Learn more at

Contact: Pamela Stoffregen-Gay
Phone: (630) 320-3922

1815 S. Meyers Rd., Ste 1000
Oakbrook Terrace, IL 60181
Phone (630) 320-3900
Fax (847) 655-2850

SOURCE User Centric, Inc.

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