LOS ANGELES , May 10 /PRNewswire-FirstCall/ — ARRIS (Nasdaq: ARRS) today announced it will demonstrate its IP Video Architecture at the NCTA Cable Show in the Los Angeles Convention Center, booth #639, May 11 through 13, 2010 . The ARRIS IP Video Architecture accelerates the introduction and deployment of an open, scalable, converged IP Video service offering over cable that is both capital and operational expense efficient.
IP Convergence at the Edge, in the Distribution Network, and in the Home
The ARRIS IP Video Architecture relies upon the natural efficiencies of Internet Protocol in order to carry as much voice, video and data traffic as possible in the inherently flexible IP domain while preserving operators' existing MPEG investments and infrastructure. The ARRIS IP Video Architecture supports operators who prefer to start with a hybrid IP and MPEG/DVB approach as well as those that want to migrate to a full IP architecture in one step. This is achieved through convergence in the network elements that create, acquire and deliver services to the subscriber, as well as in the subscriber client devices creating the user's personal media experience.
Some of the ARRIS network elements that will support both hybrid and full IP architectures include:
- ARRIS EGTVIPr™ Video Transcoding Platform
- ARRIS DOCSIS® 3.0 C4® CMTS
- ARRIS ServAssure™ network monitoring system
- ARRIS ConvergeMedia™ Management back office software and Streaming Servers
- ARRIS ConvergeMedia SkyVision Ad Insertion system
- ARRIS Whole Home Solution of Gateways and IP Media Players
ARRIS End-to-End IP Video Architecture
The ARRIS end-to-end IP Video Architecture vision is a flexible, open architecture that can be easily modified to accommodate future demands on a cable operators' service delivery network. It is intended to scale cost effectively from initial small trials to network-wide regional or national deployments. This is accomplished by re-using a substantial portion of existing headend equipment including existing CMTS infrastructure, which will eventually transition to the Converged Multiservice Access Platform (CMAP) architecture.
The subscriber client component of the ARRIS IP Video Architecture is the ARRIS Whole Home Solution. The ARRIS Whole Home Solution will include a family of Gateway and Media Player products supporting hybrid and full IP architectures. These Gateways and Players will combine simultaneous use of feature-rich video and telephony services, multi-room DVR, Wi-Fi, DOCSIS® 3.0 data rates, and other services. The solution answers the demand for a single service provider offering that provides multi-room subscriber access to unicast and multicast content—whether via cable, Over the Top, or the subscriber's personal media on their home network.
“As consumers seek services that unify and enrich their digital entertainment experience at home and away, the market for IP video client devices and network infrastructure products is set to grow substantially,” said Jayant Dasari , Research Analyst for Parks Associates. “Cable operators that embrace an advanced IP delivery system as part of their product portfolio will be positioned to lead with competitive offerings that will enhance subscriber loyalty as services and content are integrated seamlessly into the subscriber's media consumption preferences.”
“With the ARRIS IP Video Architecture, cable operators can now offer a comprehensive system that competes with the best and most advanced Telco and Over the Top (OTT) communications and video services technologies on the market today,” said Bruce McClelland , President, ARRIS Broadband Communications Systems. “We recognize that our customers have multiple options available to expand their services offerings, and we have a plan to deliver IP based video services and a common user experience while leveraging their existing investments in encoding, video distribution and storage, conditional access and high speed data transport.”
The end-to-end ARRIS IP Video solution can be seen during NCTA's The Cable Show 2010 at the Los Angeles Convention Center at booth #639.
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology that supports broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in Suwanee, Georgia , USA, ARRIS has R&D centers in Suwanee ; Beaverton, OR ; Chicago, IL ; Kirkland, WA ; State College, PA ; Wallingford, CT ; Waltham, MA ; Cork, Ireland ; and Shenzhen, China , and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.