Campaign extends to new markets and with a new rhythm challenges consumers to activate their voices, vision and action
DALLAS, Dec. 20, 2011
DALLAS , Dec. 20, 2011 /PRNewswire/ — AT&T* is bringing back the AT&T 28 Days speaker series to motivate consumers to have a voice, share their vision and move into action this Black History Month and throughout the new year. Learn more about AT&T 28 Days at att.com/28days.
“The AT&T 28 Days campaign has always been centered around reflecting on the past and creating your own history and this year is no different. Now in its fourth year, the AT&T 28 Days campaign is giving consumers, especially youth, a new campaign sound to listen to that will empower them to achieve their dreams beyond February,” said Jennifer Jones , vice president of diverse markets, AT&T Mobility and Consumer Markets.
The AT&T 28 Days speaker series features some of today's influential and respected leaders offering their own unique perspectives to inspire consumers to use their voices, creative visions and actions to shape their own future. In 2012, four new cities will be added to the AT&T 28 Days speaker series tour: Dallas, Texas ; Raleigh/Durham, N.C. ; Cleveland, Ohio ; and Detroit, Mich. AT&T 28 Days will kick off in Dallas, Texas at the House of Blues on Martin Luther King, Jr. Day, Monday, Jan. 16 .
Other stops on the seven-city AT&T 28 Days speaker series tour includes:
- Scottish Rite Center; Wednesday, Feb. 1 in Oakland, Calif.
- Fletcher Theatre; Wednesday, Feb. 8 in Raleigh/Durham, N.C.
- Howard University -Cramton Auditorium; Wednesday, Feb. 15 in Washington, D.C.
- Ohio Theatre; Monday, Feb. 20 in Cleveland, Ohio
- Park West Theatre; Thursday, Feb. 23 in Chicago, Ill.
- Shriners Silver Garden Events Center; Wednesday, Feb. 29 in Detroit, Mich.
The speaker series events are free and open to the general public and tickets are available at att.com/28days on a first come first serve basis. In addition, three of the speaker series events will be streamed live at facebook.com/att28days and the streaming schedule will be announced at a future date. Past AT&T 28 Days speaker series lineups have included celebrities and thought leaders such as health fitness champion Laila Ali , and hip-hop media mogul and philanthropist Russell Simmons .
“AT&T is always looking for opportunities to expand our programs. This year, we are increasing the number of cities that will host the AT&T 28 Days speaker series because we want to take this campaign to places that have not yet had the live 28 Days experience,” Jennifer Jones said.
With a new campaign rhythm, AT&T has included an interactive sweepstakes on att.com/28days that will interface with Facebook and Twitter, for consumers to share inspirational comments and photos in relation to the song. When consumers post comments and photos, they will be entered for a chance to win technology prizes and autographed merchandise. Prizes will be drawn weekly and consumers will be allowed one entry per person.
The AT&T 28 Days campaignis just one of the ways AT&T supports the African American community. AT&T's continued sponsorship of programs such as the AT&T Nation's Football Classic™ and the AT&T HBCU Tailgate Tour featuring Russ Parr and Rickey Smiley in 2011 showcase the company's longstanding commitment to investing in programs that educate and empower its diverse consumers.
For more information about AT&T 28 Days and AT&T's Black History Month programs, visit att.com/28days.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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SOURCE AT&T Inc.