Bob Cantrell is Senior Application and Sales Engineer for Ericsson Power Modules, an independent company within the Ericsson Group. He has more than 30 years of experience working in the power industry. Before joining the company, Bob was a Member of Technical Staff at Lucent Technologies Power Systems division, where he was the Vice President of Marketing and Sales, and he was the VP of Marketing and Applications Engineering at Power-One, Inc. He also worked in the smart-grid industry and spearheaded development of the industry's first successful smart-grid intelligent streetlight system.