Matthias Poppel is a distinguished electronics industry expert. He brings a respected 15-year career with success in developing highly profitable products and new markets. Prior to EnOcean, Matthias was EMEA Director Embedded Processing Marketing and Applications at Texas Instruments (TI). His responsibilities covered the full TI Embedded Processing portfolio, from microcontrollers and microprocessors to wireless transceivers. Prior to this, Matthias held the position of General Manager of TI's C2000 Controller product line where he was a key contributor in re-orienting the business. Over the years, Matthias held several management positions in Sales, Marketing, and Product Management at TI's Semiconductor Group. Matthias holds an engineering degree in Electrical Engineering and a MBA.