If you have ever rented the movie Tucker, you would know why there were only a handful of major automobile corporations in the 1950’s to 1970’s. Prior to that, the trend for car manufacturing was an open playing field with companies such as LaSalle, Willy’s Overland, Packard, and others. The days of emerging car companies have returned due mostly to innovation with companies such as Tesla and Bandu. However this time, the field is different. It’s based on intelligence in electronics. It involves data-centric companies like Apple and Google. Also involved are those such as Nvidia18 which “According to Reuters, 320 companies involved in driverless cars are using Nvidia Drive to enable automakers, truck makers and startups to accelerate the production of automated and autonomous vehicles.”
The pursuit of the autonomous vehicle is also driving the stock market19 .
Many of these efforts have generated speculative articles as to secret operations such as Apple’s rumored purchase of an abandoned airfield19 ;however, there are reports that Apple is scaling back to a role of intelligence versus creating a vehicle22 . Google is also involved in a facility with Waymo where a fake city was built for testing vehicles20 at the former Castle Air Force Base 100 miles east of Silicon Valley.
Along with the newbies are standard industry names21 such as GM, Mercedes, Honda, Renault, Nissan, and others.
Software simulators are being used, in addition to actual test facilities. “While the fake city22 is impressive, Waymo has still clocked millions of more miles in computerized simulations, where thousands of virtual cars drive about 8 million miles a day, perfecting the software that gets uploaded onto the real cars. The simulation program, called Carcraft, includes models of Austin, Mountain View, and Phoenix.” This leads to more and more employment in the software and virtualization fields; areas that analog engineers might have to consider as demand exceeds supply. Analog opportunities will exist as technologies like LIDAR create a need for optical electronic-based ICs.
As the autonomous vehicle craze accelerates, it remains to be seen who the players are that will be left in the end. Perhaps one thing’s for certain, the first major pile up caused by these vehicles will most likely determine who is no longer in the field.
- “Elon Musk: Your future Tesla will drive you where you want to go without you even having to tell it”, Catherine Clifford, Entrepreneurs sub-page, CNBC website, 12:52 PM ET Mon, 23 Oct 2017.
- “Autonomous Car Technology – Past, Present, and Future: Building The Dream Of Automated Driving Cars”, Chris Giarratana, Traffic Safety Store website, Posted on August 17, 2016
- “Autonomous Trucks: The Future of Shipping Technology: Technology Connecting the World & Shipping Systems”, Chris Giarratana, Traffic Safety Store website, Posted on October 17, 2017.
- “Just one autonomous car will use 4,000 GB of data/day”, By Patrick Nelson, DISRUPTOR, Network World | DEC 7, 2016 7:39 AM PT.
- “Automotive Connectivity Evolves to Meet Demands for Speed & Bandwidth”, by inShare Contributed Article on March 7, 2017.
- “It’s all About Data! Automotive Sensors”, by Paul Webb, Global Product Manager for Autosport, TE Connectivity, November 10, 2017.
- “Micron Reveals Critical Technologies for Autonomous Vehicles” press release, SAN FRANCISCO, Sept. 12, 2017.
- “Massive Autonomous Vehicle Sensor Data – What Does It Mean?”, By Todd Simon, May 16, 2017.
- “Lidar Technology and Automated Vehicles” Traffic Admin, Posted on October 13, 2016.
- “Latest Leaks Show That Apple Is Still In The Car Business: Past attempts at building an Apple car”, Chris Giarratana Posted on December 20, 2016.
- “With its leading position in radar-based driver assist systems, Infineon accelerates automated driving advancement”, Press Release, Market News, Munich, Germany and El Segundo, CA, USA, Oct 6, 2017.
- “Self-Driving Cars Won’t Work Until We Change Our Roads –and Attitudes”, Andrew Ng, Yuanqing Lin, March 15, 2016.
- “Disrupter Series: Self-Driving Cars”, US House of Representatives document # HHRG-114-IF17-20161115-SD002.
- “The race to autonomous driving: Winning American consumers’ trust”, Craig A. Giffi, Joe Vitale, Ryan Robinson, Gina Pingitore, PhD, Deoitte Insights website, January 23, 2017.
- “Will Our Data Systems Be Able To Support Self-Driving Cars?: Self-Driving Technology and Data”, Chris Giarratana, trafficsafetystore website, Posted on June 8, 2017
- Automotive-grade Ethernet maximizes bandwidth, minimizes packet loss for connected and autonomous cars”, Brandon Lewis, Technology Editor, embedded-computing.com website August 2, 2016.
- “Which companies are making driverless cars?”, Techworld website, Christina Mercer| Jan 08, 2018.
- “Beyond Tesla: 7 stocks driving the autonomous car revolution”, Jeff Revves, ColumnistT Published: July 30, 2017 7:29 a.m. ET.
- “A glimpse inside the secret site where driverless cars undergo 20,000 tests”, Ashley Halsey III, Washington Post, November 4, 2017.
- “Top 13 Autonomous Cars or Self Driving Cars Companies” [yes it’s really spelled that way]
- “Google Built a Fake City for Its Self-Driving Cars”, April Glaser
- ”Apple just gave us all a look inside the AI of its secretive self-driving car project”, Karen HaoDave Gershgorn, November 22, 2017.