From the show map to aircraft listings, innovative mobile app is expected to help digitally minded attendees navigate the show, June 20-26
NEW YORK, June 2, 2011
NEW YORK , June 2, 2011 /PRNewswire/ — Aviation Week has announced a new iPhone app for the upcoming Paris Air Show, June 20-26, 2011 that features an interactive show map, exhibitor and aircraft listings, a Paris city guide, and access to top news stories, blogs and videos from m.aviationweek.com, Aviation Week's mobile website. A digital evolution from Aviation Week's quintessential print brochure, the Ultimate Guide to the Paris Air Show, this free app is available in the iTunes store under “AvWeek Paris,” and provides attendees with simple access to everything they need during the show — just a screen tap away.
Screenshots of the Airbus-sponsored app are available on the Things With Wings blog.
As the major event for the global aviation and aerospace industry this year, the Paris Air Show attracts 2,000 exhibitors, 138,000 trade visitors, 3,000 journalists, and 200 official delegations to Paris to learn about the latest innovations, admire over 140 aircraft, and marvel at the flying displays. Now they can engage further with aircraft stats and photos, exhibitor booth information, places to eat, and multimedia news on their iPhone screens.
“Aviation Week continues to match digital innovation with the practical and essential needs of our B-to-B customers and audiences,” said Greg Hamilton , president, Aviation Week. “Using mobile applications to aggregate content into a simple interface helps professionals navigate one of the largest tradeshows on earth. This optimizes their time onsite and delivers a clear return on investment.”
The Paris city guide is produced in partnership with the French Tourism Board. For more information, visit the iTunes store at http://itunes.apple.com/us/app/avweek-paris/id438193051?mt=8, Aviation Week's Paris coverage at http://aviationweek.com/paris, the Paris Air Show website at http://www.paris-air-show.com/en, or Aviation Week's Chalet D44 onsite. Follow the conversation on Twitter with #PAS11.
About Aviation Week:
Aviation Week, part of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes http://AviationWeek.com, Aviation Week & Space Technology , Defense Technology International , Business & Commercial Aviation , Overhaul & Maintenance , ShowNews , Aviation Daily , Aerospace Daily & Defense Report , The Weekly of Business Aviation , Aviation Week Intelligence Network and MRO Links. The group also produces major events around the world.
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global financial information and education company that helps professionals and students succeed in the knowledge economy. With leading brands including Standard & Poor's, McGraw-Hill Education, Platts energy information services and J.D. Power and Associates, the Corporation has approximately 21,000 employees with more than 280 offices in 40 countries. Sales in 2010 were $6.2 billion . Additional information is available at www.mcgraw-hill.com.
SOURCE Aviation Week