Baydin’s Boomerang for Gmail Service Boasts One Millionth Download – Message Scheduling and Management Service Used Every One and a Half Seconds

PR Newswire

MOUNTAIN VIEW, Calif., March 27, 2012

MOUNTAIN VIEW, Calif. , March 27, 2012 /PRNewswire/ — Baydin, an innovative startup company that produces productivity enhancements for email platforms, announced today significant growth for its Boomerang for Gmail (Boomerang) email service. Boomerang is a Firefox/Chrome/Safari plug-in for Gmail that enables email scheduling, response tracking, and an intelligent reminder system.

The free version of Boomerang has now been downloaded more than one million times, and its users have scheduled more than seven million messages via Boomerang.  Boomerang for Gmail also offers premium paid subscriptions designated as “Personal” or “Professional” accounts that provide extra features such as Boomerang Mobile functionality and unlimited message credits. More than 10 percent of active users currently upgraded to a paid Boomerang subscription, and Baydin is now profitable due to this subscription growth.

A considerable number of Boomerang downloads were driven by a unique double-sided referral program. Baydin created a fun sweepstakes promotion to drive referrals, where individuals who referred friends could spin a “Wheel o' Prizes” to secure anything from service credits to top prizes like Kindle Fire tablets. The success of the referral program drove a three-fold increase in Boomerang download growth since its launch in November, 2011. Some of Boomerang's success is also tied to the increasing power of browser extension development tools. Because the tools allow third parties to enhance the Gmail interface as their needs require, it's possible to build enhancements that integrate more deeply than enhancements to Outlook or Lotus environments.

“It is very gratifying to see our Boomerang service reach the one million download milestone,” said Alex Moore , the co-founder and CEO of Baydin. “Boomerang is a complete inbox management system that gives Gmail users some powerful tools to work more efficiently. With Boomerang, you can make sure important messages always get the attention they deserve, helping you conquer email overload. We look forward to continuing our growth throughout 2012 as we continually improve Boomerang to meet our users' needs.”

The Boomerang plug-in expands many of the functionalities of Gmail, making it more powerful for both personal and business use. Emails can be sent at future dates and times with Boomerang, and received messages can be archived temporarily, and then brought back to the inbox to serve as an immediate reminder. Various message rules can be set, for example a user can tag a message to be sent back to their inbox if a reply is not received. This response tracking feature is ideal for sales environments, meeting confirmations, and automated reminders for seminars and other invitation-based events.

For more information about the Boomerang for Gmail service, visit To learn more about the email enhancement products offered by Baydin, visit

About Baydin:
Baydin is a startup email technology company that produces the innovative Boomerang service for both the Gmail and Outlook platform. It also offers The Email Game, a Gmail-focused email productivity tool. Founded by MIT and Dartmouth engineering graduates, the Boomerang service allows users to better leverage the power of email as a workflow tool and scheduling reminder. Boomerang users can schedule Gmail message to send at a later time and also can select an email in their inbox to be archived and re-introduced to the inbox at a set day and time. Baydin secured startup funding from 500 Startups and is now profitable due to premium subscription sales. The name of the company comes from the Burmese language, and means “foretelling the future through magic.” Visit for more information.


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