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Bell brings adrenaline-fueled NCAA™ March Madness™ to Bell TV and Bell Mobile TV

PR Newswire

MONTREAL, March 8, 2012

  • Only Bell customers have access to complete coverage of every
    action-packed basketball game on multiple screens at home and on the go

MONTREAL , March 8, 2012 /PRNewswire/ – Bell today announced that it is
offering customers complete full-game coverage of the NCAA March
Madness tournament on Bell TV and on tablets and smartphones with Bell
Mobile TV.

Available in HD on Bell Fibe TV and Bell Satellite TV, every
action-packed basketball game, including TSN and TSN2's coverage of
Elite 8, Final Four and the National Championship rounds, will also be
streamed live on Bell Mobile TV.

In time for NCAA March Madness, Bell also recently announced
enhancements to the Bell Mobile TV service including an enhanced
interface, advanced programming guide, customizable alerts and other
innovative features.

“Bell is a leader in bringing Canadians the best live sports content
over fast broadband networks with innovative services like Bell Mobile
TV and Bell Fibe TV,” said Wade Oosterman , President of Bell Mobility
and Bell Residential Services, and Bell's Chief Brand Officer . “The
NCAA March Madness tournament is one of the most exciting sporting
events in the world – and only Bell customers can have complete access
to every game at home or on the go.”

Subscribers to the Bell Fibe TV and Bell Satellite TV NCAA March Madness
Package get complete uninterrupted HD coverage of all 60 games in the
first 4 rounds. The Elite 8, Final Four and the National Championship
rounds will be available on TSN and TSN2.

The Bell TV NCAA March Madness Package is available for $20.29 . Please
visit Bell.ca/MarchMadness for more information and to subscribe.

Featuring complete access to all NCAA March Madness games as well as
more than 25 other live channels, Bell Mobile TV is available on Bell's
leading lineup of tablets, superphones and smartphones for an
all-inclusive $5 for 5 hours of TV viewing. For more information,
please visit Bell.ca/MobileTV.

About Bell
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program
that promotes mental health across Canada via the Bell Let's Talk
anti-stigma campaign and support for community care, research and
workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and
service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.

SOURCE BELL CANADA

Image with caption: “Bell is offering complete coverage of all NCAA March Madness basketball games on TV and mobile. (CNW Group/BELL CANADA )”. Image available at: http://photos.newswire.ca/images/download/20120308_C2558_PHOTO_EN_10914.jpg

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