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Breakthrough NXP solution brings H.264/MPEG 4 to iDTV

NXP Semiconductors, the independent semiconductor company founded by Philips, has
announced the world's first single-chip LCD TV solution to deliver ground-breaking HDTV picture quality for advanced H.264 broadcast and MPEG-4 Internet content. The new NXP TV543 platform, featuring the
PNX8543x processor, allows TV manufacturers to dramatically boost picture quality for both analog and digital reception, while allowing viewers to access Internet and digital video content all from the comfort of the living room.

The NXP TV543 is the first solution featuring integrated MPEG4/H.264 decoder to enable reception and decoding of MPEG4/H.264 SD and HD content; IP/internet content delivery to the home; and the new
conditional access CI+ security standard ” all on a single-chip DTV platform. Offering a production-ready reference design in a single system solution, the NXP TV543 speeds manufacturers time-to-market while ensuring low system bill of materials across the entire spectrum of low-, mid- and high-end televisions. With increased regional legislation, such as in France, requiring integrated H.264 decoders in iDTVs, the NXP TV543 provides a cost effective solution for TV set
manufacturers to address these markets.

According to Christos Lagomichos, executive vice president and general manager, Home business unit, NXP Semiconductors, “The recent explosion in digital media has revolutionized the way we stay entertained, and for the first time we are freeing this content so that is can be enjoyed both on the PC and on the home TV. We have already dramatically improved HD picture quality with the launch of NXP Motion Accurate Picture Processing technology and are now taking that one stage further by giving access to high definition Internet content straight through the television. The new NXP TV543 gives television manufacturers the ideal platform for allowing consumers to view their favorite digital media in great quality, on larger screens and amongst friends.”

As the market for digital TVs continues to explode and consumers demand networked content with maximum convenience and quality, the NXP TV543 gives manufacturers a platform that is compatible with multiple digital TV standards, compliance with regional H.264 terrestrial broadcast requirements and includes production-ready reference designs and a system design-in toolkit to minimize time-to-market and
development risks.

The NXP TV543's innovative software architecture allows the use of leading third-party software components for advanced functionalities such as personal video recorders (PVRs) or DLNA-certified devices such as home media servers.

This current announcement is the latest in a series of TV/picture quality breakthroughs from NXP. The company's Motion Accurate Picture Processing technology (MAPP) on its PNX5100 post processor is a
revolutionary technology that delivers dynamic improvements in motion, sharpness, contrast and color removing artifacts such as Halo and Judder even on fast moving pictures. Its unique “2D-Color-Dimming”
technology enables superior contrast and brilliant colors together with a large reduction in power consumption. Linking the TV543 platform to the PNX5100 with MAPP technology allows TV set makers to differentiate by allowing end users to access more digital content
with benchmark HDTV picture quality.

The combination of NXP's innovative technologies together with its reference designs and toolkits provides manufacturers with the ability to create and deliver highly-differentiated solutions, cost-effectively and quickly.

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media
players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. For more information on NXP, please go to www.nxp.com.

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