Free App Works with Foursquare by Prompting Ratings after “Check Ins”- Real Time Sentiment Capture Provides Fresh and Candid Opinions
TORONTO, July 19, 2011
TORONTO ,July 19, 2011 /PRNewswire/ — Bubbalon, a leading provider of mobile sentiment capturing tools, announced today the launch of its version Bubbalon 2.0 app for Apple devices.
Bubbalon encourages users to find social objects using a map and compass feature that guides them to different places. Users can then give places such as restaurants and attractions a sliding 0 to 100 score that represents their feelings about a particular place or thing. This score is aggregated with all of those from other Bubbalon users, providing a broader group sentiment. Bubbalon works on a granular level, giving users the option to provide their feedback on, for example, specific restaurant dishes or a small section or feature of an attraction.
Version 2.0 replaces the beta version of the app with several key enhancements. The new version includes “karma points,” Bubbalon's rewards system that gives users ribbons, fan badges and other designations for using the app. The user interface was greatly enhanced, with a single click “check it out” button that allows users to quickly repeat their votes “for” or “against” the establishments they frequent repeatedly. A leaderboard function allows users to compare their participation with that of other users, allowing them to both be “followers” or “followed.”
An additional version 2.0 functionality is an improved check-in alert integration with Foursquare that allows users to share their sentiments about check-ins. After checking in to a place on Foursquare and then leaving, the Bubbalon user is prompted to share their comments, providing instant feedback for other users. Integration with both Facebook and Twitter allows users to share their ratings with friends and followers. The app also captures check-in locations from Facebook Places and Gowalla.
Once a Bubbalon user selects a business or area as something they like or dislike, the back end of the system will designate it as a local social object for that user. Other Bubbalon users will then see this designation, sparking their interest in the local place.
“Our free app was created to give users an easy way to express their opinion about nearly anything they encounter in daily life,” said Alexander Galkin , founder of Bubbalon. “We greatly improved the interface for version 2.0, giving our users fun rewards and allowing them to follow other users, among many other new enhancements. Our integration with several location based social networks lets our users' opinions become a part of the larger mobile world, where group sentiment shapes the behavior of others.”
Bubbalon is a provider of sentiment capture, sharing and analysis tools for mobile devices. The company offers an app for Apple devices users that allows consumers to create, rate, and share opinions, preferences and sentiment on all types of products, services, content and concepts. Bubbalon's publisher tools (http://publishers.bubbalon.com) enable content producers to capture and analyze consumer sentiment and preferences regarding their content alongside preferences for products, services and brands. The Montclair, NJ -based company is privately held. For more information, visit www.bubbalon.com.