What makes a new technology all that exciting? Many people say that we can't keep up with the extremely fast pace of newly created technology and improvements. But is that really the case? Maybe technology can't keep up with our nature of having the latest and greatest because it's cool — and then in a few weeks we are just bored with it.
Take a smartphone for example. Do we really need 6 new versions of the same phone? Is version 6 really any different than version 1? Couldn't all the features and software bug fixes have been implemented in the first version? Or do companies intentionally hold back because they know consumers will get bored and want something different in a few weeks or months?
I know the marketing people have their strategies. They learn what customers like and don't like and create newer versions to keep the sales on an upward trend. Things must be kept exciting. Improvements and upgrades must be implemented. On the other hand, is it the technology that is cutting-edge or is it our nature to want more and more? In the short term, we like things that are new and different.
Going back to the phone, remember when the iPhone first hit the market, people went nuts. Now we are quickly approaching the sixth version. There are actually more versions if you count the subsets released for some previous versions. Are the latter versions all that much better or did we get tired and want something new?
To dig into this a bit deeper, if I took the first version of any technology out there today and just repackaged it into the latest version box and maybe changed the color of the device or marketed it a different way, then people would probably stand in line for hours just to buy it even though it is old technology, just presented in a new way. We are a culture that wants more and more and the best of everything. We get bored quickly and we are ready to move on.
Companies release new versions of phones, laptops, cameras, etc., very often — every few months. It seems they do this, not because the technology is growing so fast, but because we get bored quickly. We apparently have a short attention span. Assuming you're still reading, it's worth noting that we get a sense of satisfaction via hunting and gathering the new and better thing. Even though in reality it may not be new and better.
It's like changing the furniture around in your home. When you move things around maybe you feel less stressed, and it feels new and comfortable. You are excited about the new look and can't wait to come home and relax. However, at the end of the day, the home and furniture never really changed. It was just presented differently. Is technology really growing that fast, or are companies just trying to throw whatever they can in the market to relieve our boredom?