Citibank Sets New Standard for Digital Banking with Debut of Citibank for iPad® App

One-of-a-kind app offers traditional ledger-style banking as well as rich graphics and visual representations of consumer accounts and transactions

PR Newswire

NEW YORK, July 27, 2011

NEW YORK , July 27, 2011 /PRNewswire/ — Furthering CEO Vikram Pandit 's vision to become the world's digital bank, Citibank today unveiled its first-ever consumer banking app designed specifically for iPad.  Citibank for iPad® provides U.S. consumer banking clients with an engaging, visually rich tool to track, analyze and plan their finances.

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“Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic – beyond the standard static tables you find with other iPad apps, ” said Tracey Weber , Head of Internet and Mobile Banking, North America Consumer Banking, Citi. “We're offering a whole new way of banking, with enhanced visuals and interactive tools. We're focused on continually offering modern solutions that help put ease into our clients' financial lives, wherever and whenever.”

Citibank for iPad is the first app from a major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions. The intuitive user interface makes it easy for customers to check balances, control their cash flow, pay bills, transfer funds, access rewards and find nearby Citibank ATMs and branches, all at the touch of their screen.

Unlike other banking apps for iPad that mirror the PC or mobile phone interface, the Citibank app takes advantage of the unique tablet experience to provide users with a visually revealing, insightful interface along with a host of interactive new features.

New way of banking – More than just an account management tool, the app allows consumers to more deeply engage with their experience, from basic banking to more in-depth financial management. Advanced features allow users to view information and take actions that will make managing their finances easier, including:

  • Plan cash outflows with the help of a unique interactive chart of past and future payments and transfers
  • Analyze personal spending habits through automatically generated, customizable charts of payee spending
  • Compare personal spending habits with general consumer data, filtering by location, age group, income bracket and purchase category

Access to Resources – Citibank for iPad also offers access to resources and information that help users manage their financial lives, including direct access to exclusive, continually updated content from Citi Personal Wealth Management and Women & Co., a service of Citibank.

Real-time customer service – Consumers can also use the app to reach customer service directly. Citi is the only major U.S. bank to offer direct access to its Twitter customer support option via its tablet app.

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Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at

Women & Co. is a vehicle from Citibank for insightful women to build their financial knowledge, bolster their confidence and create financial strategies that will help them achieve their goals.  Through access to education, resources, and a community of financially minded women, Women & Co. is Where Wisdom, Wealth and Women Meet.(SM)  Sign up for free today at

© 2011 Citigroup Inc. Citibank, N.A., Member FDIC.  Citi and Citibank and Arc Design are registered service marks of Citigroup Inc. iPad and iTunes are registered trademarks of Apple Inc.  App Store is a service mark of Apple Inc. Content purchased from the iTunes store is for personal lawful use only. Don't steal music.

SOURCE Citibank

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