LONDON, November 23, 2011
LONDON , November 23, 2011 /PRNewswire/ —
New product gives marketers unprecedented opportunity to deliver more relevant and successful online relationship marketing campaigns
Emailvision, the leading international software as a service (SaaS) company specialising in email, mobile and social marketing, announced today the launch of a new product that represents the first ever SaaS campaign management solution with fully integrated customer intelligence. Campaign Commander Enterprise Edition features several industry-firsts by providing SaaS customer intelligence that's integrated with email, mobile and social campaign management. This new product capitalises on Emailvision's June 2011 acquisition of smartFOCUS, a recognised leader in advanced database marketing technology.
According to MarketingSherpa’s 2011 Email Marketing Benchmark Report, the most significant challenge to email marketing effectiveness is targeting customers with highly relevant content. Campaign Commander Enterprise Edition addresses this challenge with a product designed specifically for the needs of online marketers. In order to target customers with relevant content, online marketing teams need to build fully segmented campaigns based on customer behaviour. The Enterprise Edition of Campaign Commander provides an integrated solution that enables marketers to take control of their client data, rapidly discover 'smart segments' in customer intelligence and immediately make those segments available for new campaigns.
Nick Heys , CEO of Emailvision, said: “The days of 'one size fits all' marketing are quickly coming to a close. The future of online marketing will be smarter marketing that delivers higher response rates and more profitable marketing campaigns.”
In Forrester Research Inc.'s August 2011 report: “US Interactive Marketing Forecast 2011 To 2016”, Vice President and Principal Analyst Shar VanBoskirk writes, “ We've long said that spending more to send the right message will enrich lifetime value. Well, at last email marketers are investing in analytics as part of a larger focus on customer relationship management (CRM) and customer intelligence.”
Xavier Chauvin , the CEO of Beaute Privee, said: “As a private sales company specialising in cosmetics and well-being, our goal is to continuously target recipients with the most relevant content and offers. In the very first product demonstration we could rapidly see opportunities for new customer segments and campaigns. We look forward to working with the new Campaign Commander Enterprise Edition to send more targeted marketing programs to our customers.”
Campaign Commander Enterprise Edition features four integrated components that work together to rapidly explore and visualise client data, execute multi-channel online campaigns and monitor key performance indicators through a customisable marketing dashboard.
Amanda McCreary , eCommerce Manager at Magic Beans, a retail company dedicated to select children's products, said: “The customer intelligence in Campaign Commander Enterprise Edition gives us the tools to understand where we are today and how customers are purchasing and interacting with us. The simple drag and drop interface allows non-database marketing people like myself the ability to dig deep into customer segments and understand the data behind the customer.”
Product Notes: Campaign Commander Enterprise Edition features four integrated components
Customer Intelligence enables marketers to rapidly explore and visualise their client data. Millions of records can be analysed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams.
Email and Mobile Marketing
The intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted 'smart segments' that generate higher response rates with every campaign.
Social Media Marketing
Social Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns.
Campaign Commander Dashboard
Designed specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customised widgets display real-time views on all activities.
Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 350,000 campaigns per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision's 600 passionate employees. The company is privately owned by Francisco Partners.
Ombeline BLONDEL DE JOIGNY
Marketing Manager Southern Europe