etouches Releases Next Generation of the Popular Event Management Platform’s API

Expanded API Development Meets Integration Needs for Growing Partner Channel

PR Newswire

NORWALK, Conn., March 7, 2012

NORWALK, Conn. , March 7, 2012 /PRNewswire-iReach/etouches is pleased to announce its next generation release of its API (application programming interface) of its award-winning event management software platform. The new version of the API was released along with a multitude of new enhanced features for the popular eReg and eSocial modules and the integration of partner PR Newswire’s iReach content distribution tools into the etouches' administrative interface.


“Expanding our API has been 100% driven by partner demand to create integrations between different information technologies,” explained Leonora Valvo, visionary founder and CEO of etouches. “Our next generation API allows our clients to build their own technology ecosystem to tie together their various customer relationship, marketing automation, social networking and mobile platforms. The new and improved API allows our partners to connect their technology platforms to etouches with minimal effort and maximizes the value of event data usage for our clients.”

Neil Keefe , Vice President of Product Development led the re-design efforts of the new API. “We wanted to achieve two key goals with this next generation: to rebuild the inner workings of the API to increase efficiency and extendibility, and to offer data output in both XML and JSON. The next generation of our API is much more extensible and standardized allowing organizations to interface their applications to more etouches in a much more dynamic way.”

Several partners including mobile application providers EventMobi and QuickMobile, as well as private social networking provider, Pathable, have already utilized the new API to pass data between the etouches event system and their applications.

“We firmly understand that any event management system is just one part of an organization's overall information management infrastructure,” stated Valvo. “Our extended APIs allow attendee event data to be easily extracted, delivered and combined with other organizational data leading to a more comprehensive customer profile.” Leonora Valvo concluded, “Event data is the next big data; it provides incredible behavioral insight into customers adding to an organization's predictive capabilities.”

About etouches

etouches develops web-based event management software that is offered as software-as-a-service (SaaS). Ideal for organizations that hold any type of virtual or face-to-face event as part of their customer relationship or internal training strategy, the etouches product line can be used by organizations of all sizes and types. Designed for non-technical individuals, the etouches product line allows you to plan, market, manage and better evaluate your events.

The multilingual, multicurrency software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, lead retrieval, event websites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and mobile applications.

Organizations choose etouches for its ease-of-use, unlimited flexibility in the options, registration process workflow, and look/feel of resulting event registration websites that can be changed instantly through point-and-click configuration. The product line offers built-in tools for custom reporting, data import/export, and a full API to make integrations with other software systems as easy as possible. Using the full product line enables organizations to practice spend management and measure the return on investment of their event portfolio.

With offices in the United States , Sweden , United Kingdom and Australia , etouches is offered direct and through a growing channel of value-added reseller (VAR) partners. etouches serves a global customer base that includes corporations, nonprofits, associations, and educational institutions. etouches has won many awards including the 2010 Technology of the Year by the Trade Show News Network and was named one of the 50 Fastest Growing Service Companies by INC. magazine.

Media Contact:

Suzanne Carawan , etouches, 203.403.9013,

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SOURCE etouches

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