FairWinds Partners Announces New Web-Based Domain Name Strategy Service

PR Newswire

WASHINGTON, Nov. 21, 2011

WASHINGTON , Nov. 21, 2011 /PRNewswire/ — FairWinds Partners, the leading domain name analysis and advisory firm, is pleased to announce the debut of its newest service, FairWinds Intelligence. Intelligence is a patent-pending, revolutionary new domain name infringement and management technology. Bundled with FairWinds' expertise and managed services, Intelligence provides a comprehensive technological solution that identifies, categorizes and quantifies infringing domain names in order to combat cybersquatting. The service is packaged as an easy-to-use dashboard interface with real-time updates as well as full workflow management and recovery abilities.

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Intelligence was created in partnership with and is powered by Desvio, a Silicon Valley-based technology provider comprised of a small group of high skilled and talented engineers. While domain name monitoring tools have been in existence since domain names became prevalent, FairWinds recognized that most are overpriced and rudimentary, lacking in both accuracy and the ability to curb the actual problem of cybersquatting. FairWinds chose to partner with Desvio because of the extraordinary strength of the company's software development and design capabilities in order to develop a technology that would change this market, as well as the overall landscape.

This advanced software program utilizes the Domain Name Intelligence Engine (DNIE), which helps automate and organize the most important components of a client's domain name enforcement program. Beyond the usual domain name generation software, Intelligence provides in-depth, real-time analysis of how registered domain names are being used online and the extent to which they are damaging companies' brands and bottom lines. Layered with FairWinds' consulting services, Intelligence enables brand owners to reduce the impact of domain name abuse by focusing on only the cases that matter most, while remaining cost effective and efficient.

Intelligence possesses a number of key features, including:

Domain Monitoring & Classification – See, in real time, which domains are stealing from your paid advertising, gaming your affiliate program, diverting traffic to competitors, and phishing or distributing malware.

Domain Recovery – Reclaim disruptive domains in a systematic and organized process that keeps track of each step. FairWinds' domain name recovery strategy prioritizes infringements based on their quality. This allows brands to be targeted in their reclaim efforts, rather than going after a large volume of infringements.

Expiring Domain Strategy – Receive weekly email updates to track which domains are going to expire soon so that you can register them before the cybersquatters do.

FairWinds specializes in helping global brands optimize and promote their web presence through the development and implementation of tailored domain name strategies. If you are interested in learning more about Intelligence or FairWinds' other services, please contact us for more information.

Samantha Demetriou

+1 202 223 9252

SOURCE FairWinds Partners

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