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iCrossing Launches iPhone App for Bermuda Department of Tourism

New App Supports Larger Connected Content Strategy

PR Newswire

NEW YORK, June 9, 2011

NEW YORK , June 9, 2011 /PRNewswire/ — iCrossing, (http://news.icrossing.com)a global digital marketing agency, announced today that it launched a new iPhone application, the Bermuda Travel & Vacation Guide, for the Bermuda Department of Tourism (www.GoToBermuda.com). The free app, developed and built by iCrossing, is the latest initiative in a larger, multi-content strategy for Bermuda to drive awareness and engagement across bought, earned and owned media channels.

The Bermuda Travel & Vacation Guide iPhone app allows vacation planners to access Bermuda 's most popular activities, sightseeing locations, golf courses, beaches, hotels, shops, restaurants and nightlife. It features an interactive map to enable users to easily search, browse and find Bermuda 's top destinations. People can then share their favorite hot spots, and the app itself with others via Facebook, Twitter and email. This is the first in a series of mobile applications that iCrossing will develop and build for Bermuda .

“Travelers often rely on their mobile devices to quickly access information about the places they are visiting,” said William Griffith , director of tourism, Bermuda Department of Tourism. “Our new Bermuda Travel & Vacation Guide app helps people discover what the island has to offer, and then share these experiences with others in their social networks.”

As digital agency of record since 2008, iCrossing leads the Bermuda Department of Tourism digital marketing strategy through a full range of services including search engine optimization (SEO), paid search (SEM), display advertising, research, social media, mobile and creative.  iCrossing recently redesigned and launched its new Web site, www.GoToBermuda.com, which is supported by a larger connected brand strategy.

“The new app supports Bermuda 's larger strategy of using all digital touch points to connect people to the island of Bermuda ,” said Amy Simpson , vice president, managing director, iCrossing. “Vacationers can then use this information to plan an experience that is just right for them.”

Download The Bermuda Travel & Vacation Guide from the iTunes App Store : [http://itunes.apple.com/us/app/bermuda-travel-vacation-guide/id439690448?mt=8&ls=1]

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About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York , the company has 700 employees in 13 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

About Bermuda

Bermuda , just under two hours from East Coast gateway cities, stretches for 21 miles along turquoise waters and is surrounded by a 200-square-mile coral reef plateau. Bermuda 's diverse activities offer an array of vacation options all year round, including world-class spas, more wreck dives than anywhere else in the world, world-renowned deep sea fishing and smooth pink beaches to rest on by day's end. Bermuda is home to the PGA Grand Slam of Golf, played in October.  For more information or to make a reservation in Bermuda , please call 1 (800) BERMUDA or visit www.GoToBermuda.com.

Contact:
Dana Mellecker
646-435-4456

SOURCE iCrossing

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