IEE Expands 3D Display Technologies to Retail Applications

Autostereoscopic film from 3M eliminates need for 3D viewing glasses

PR Newswire

NEW YORK, Jan. 16, 2012

NEW YORK , Jan. 16, 2012 /PRNewswire/ — NRF 2012 — IEE, Inc., renown for its innovative, cutting-edge display technologies, has expanded the use of 3M's revolutionary 3D film technology into retail display applications, including pole displays, point of sale displays and kiosks.

By eliminating the need for special viewing glasses, 3M's autostereoscopic film enables users to view 3D images with the naked eye. IEE combines this enhanced imaging with its most current display and display interface technologies to improve consumer engagement.

Retailers can now deliver 3D content to viewers directly at the point of sale or within merchandise aisles to increase consumer engagement and offer promotional opportunities. Examples include displays offering movie trailers or targeted content at retail outlets such as movie theatres, gas stations or gaming stores. Other applications include amusement parks and fast-food restaurants that utilize popular first-run movies and video games in current promotions.

Steve Motter , vice president business development for IEE, stated, “With the increased amount of 3D content being produced in the entertainment and gaming industries, delivering this imagery without special glasses opens a whole new world for retailers. It's a natural progression to incorporate this 3D technology into retail displays to give consumers useful information, such as videos, complementary products and detailed specifications. Our goal is to give the viewer a better user experience on the best imaging platform available.”

Norb Biderman , director, 3M Industrial and Transportation noted, “We're always excited when the innovations developed by 3M make the user's life easier. Although first applied in IEE's military displays, our 3D film is now benefiting consumers every day in the retail world, thanks to the integration with IEE's extensive line of retail displays. This combination will take product marketing to an entirely new level.”

For more information call 800-422-0867, visit or e-mail .

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UPCOMING TRADESHOWS: NRF, Booth # 3017; Jan 16-17, 2012 , New York, NY

About IEE:

IEE's legacy began in 1946 with the development and manufacture of cutting-edge defense displays for the United States military. Building on the proven, rugged display technologies for which it is renown, IEE also develops reliable, durable and cost-effective displays for the retail and industrial environments.

IEE provides the most advanced retail displays, from customer pole displays available with the largest number of languages and emulation modes for flexible implementation, to full-featured POS scanners that go beyond simple price verification to provide an interactive in-store customer experience.

The company is also forging the path for 3D imaging in retail displays and is constantly evolving its sunlight-readable, touch-screen outdoor kiosks that come in screen sizes up to 19″. All design, development and manufacturing is housed in IEE's Van Nuys, Calif. headquarters.

About 3M:
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit or follow @3MNews on Twitter.

Editorial Contact:
The Simon Group, Inc.
Beth Smith or Christina Sanchez
Phone: (215) 453-8700


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