IMS2015 – Day 3: The Final and Shortest Day

The last and final day of the show is usually has the most relaxed atmosphere and this year that proved to be the case once again. It is the shortest day of the show lasting from just 9:00 AM to 3:00 PM. However, there was a reasonably steady flow of booth traffic and some interesting questions from various customers. I did manage to find a short amount of time to make a few rounds across the exhibit hall to catch up with a few more former colleagues. I also made it over to the Rohde & Schwarz booth to discuss loaner equipment return details. Both Rohde & Schwarz as well as Keysight Technologies were kind enough to loan equipment to the ADI booth in order for us to run our demonstrations. It is great to have vendors willing to let us use their equipment for the show. This allows us not only to ease our travel (since we have minimal equipment) but also allows us to leave equipment in the lab back at our various locations so that it can be used by others in the lab to collect important data.

The morning started off pretty much like the first two mornings with a fairly slow start but after about an hour the booth traffic was reasonably steady for the last day of the show. I had customers question the products I was demonstrating and specifically ask about the digital downconverter functions within our latest ADCs, the AD9625 and the AD9680. At this show I was demonstrating our latest release of the AD9625 which operates at 2.6 GSPS, a sample rate required by many applications in the aerospace and defense markets. This particular product just released this week. You can find the press release here.

I also had many folks that appeared to be scavenging for booth giveaways. Oddly enough, we just realized today that we had a box of our giveaways (light up ice cubes) that we did not realize we actually had! I made my way by the Modelithics booth to drop off a few of the ice cubes and listen in on a presentation after which they were doing a drawing for a $100 gift card. I unfortunately did not win, but the talk was pretty interesting. Modelithics is integrating models and x-parameters to work in the Keysight ADC environment in order to perform simulations. It was pretty interesting to listen to what they are working on. After the talk it was nearly noon so I made my way back to the booth to arrange for booth coverage while I went to lunch.

I left the booth and headed out for lunch and along the way ran into a former colleague who was the business unit manager at one of my former companies. It was really nice to catch up on where things are now at that company and in the group that I worked with. We had a nice conversation about where both of us are currently in our careers as well as where folks are now that we worked together with at this former company. As is typical, some folks remained while others had moved on. We also talked about the great weather we have had in Phoenix this week. It has absolutely been a pleasant week of below normal temperatures in Phoenix. IMS2015 was given a treat with the weather this week and I hope those of you who have attended thoroughly enjoyed it this week. For those not familiar with the area, it can potentially be quite warm (>100 degrees) by this time of the year so temps in the 90 degree range and below are great (have I mentioned this already on my blogs this week???).

After returning from lunch I had one of my most interesting questions from a customer. This particular customer was looking to digitize eight different signals in the 2.5 GHz frequency range with a bandwidth of about 200 MHz per signal. This turned out to be an ideal fit for the AD9625 which has just over 3 GHz of analog input bandwidth. We had a nice conversation about the application, I scanned his badge in and made notes for his interest, and then he set off to his next destination. It is especially rewarding to tackle a challenging customer application with a product that we have available. Some of the details are left off here, but it was a very interesting conversation. I could tell that this particular customer was quite savvy and very knowledgeable in his area of work.

After this conversation, it was nearly 2:00 PM and, after having a quick glance around the exhibit hall, it was evident that the show was really starting to wind down. Some of the booths were already in the mode of breaking down equipment and preparing to close up for the day. I can personally attest to the fact that, by the last day, the week has taken its toll and many folks are in need of rest. It is a great show that, for me personally, is always a lot of fun. I thoroughly enjoy talking with customers, meeting new folks, and catching up with old colleagues. I have tried to maintain these blog posts each day to keep readers out there up to date on how the show is going. This is a new approach for me as I’ve typically written these after the show. I hope that you have found these blogs not only informative but entertaining. Perhaps by reading these you have a new interest in the show and will consider attending next year. If you do, please drop by the ADI booth and say hello. I plan to be there in San Francisco and would love to see you there as well. Hope to see you there!

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