KnowledgeTree Puts Business Users in Control of Key Sales, Marketing and Other Critical Processes

Business-Centric Tool Simplifies the Creation and Editing of Workflows for Sales Material, Marketing Collateral and Other Content Approvals

PR Newswire

RALEIGH, N.C., Dec. 5, 2012

RALEIGH, N.C. , Dec. 5, 2012 /PRNewswire/ — KnowledgeTree, the first company to get 'insight out' of business content, today announced a powerful toolset that lets business users build workflows to review and approve important content. Sales proposals, marketing collateral and other materials must be authorized by the correct teams. But current approaches depend on lengthy development cycles to construct and customize business processes in heavyweight tools.  


With KnowledgeTree's intuitive graphical interface, sales, marketing and other teams can easily create and customize content approval workflows without IT or developer support. In seconds, they can build workflows, apply security settings, configure notifications, and more. Plus, as business needs change, it's simple to quickly adjust workflows to reflect new requirements.

A recent survey of 1,400 business users revealed that 61 percent of users find it difficult for teams to determine if a document has been authorized. And 69 percent of documents need to be reevaluated after they've been approved. This is especially true for compliance-related documents, where audit trails are critical. KnowledgeTree's workflow management tools solve all of these challenges.

KnowledgeTree's workflow management capabilities allow teams to:

  • Approve Content Quickly: Streamline the review and approval of sales and marketing materials – with processes that are 33% more efficient.
  • Stay On Top of Changing Content: Receive alerts on proposal deadlines, contract renewals and other important events. Notify teams to review or adjust content on a specific date and receive real-time alerts when mission-critical documents change.
  • Get Insight into Inefficient Processes: Identify bottlenecks, adjust processes and accelerate document-based processes – without developer intervention.

“Effective workflows can cut one-third of the time and effort required to get content authorized and into use. So these tools need to be easy for business professionals to use,” said KnowledgeTree's chief executive officer, Daniel Chalef . “The new interface empowers teams to control their content-led processes, manage deadlines and get content approved efficiently.”

The graphical workflow functionality is immediately available and included at no additional charge to KnowledgeTree subscribers. A free trial allows teams to start. To learn more, visit

About KnowledgeTree
KnowledgeTree gets insight out of your business content. With its cloud-based tools, sales teams reuse their best proposals, marketing surfaces great collateral and operations teams align document-led processes. Find out why Network World named KnowledgeTree one of the 10 SaaS companies to watch. And learn why Miramax, Alcatel, Genesys, Fuji Chemical and 500 other global companies use KnowledgeTree to get insight that turns business content into assets.

Funded by River Cities Capital Funds, Hasso Plattner Ventures, Core Capital and Hatteras Funds, KnowledgeTree is headquartered in Raleigh, N.C. The company can be found online at

© 2012 KnowledgeTree. All other brand names are trademarks of their respective companies.

For Additional Information Contact:

Schwartz MSL


Joe Palladino or Bill Donlan

Peter Mollins

(781) 684-0770

(919) 931-9998

SOURCE KnowledgeTree

0 comments on “KnowledgeTree Puts Business Users in Control of Key Sales, Marketing and Other Critical Processes

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.