Legend Silicon Corporation, a leading technology company delivering semiconductor solutions for terrestrial digital TV (DTV), has partnered with China's aigo, a leader in consumer electronics, to create a revolutionary new product for viewing high definition television anywhere at any time. The USB Dongle, designed around Legend Silicon's demodulation chipset and aigo's mobile digital devices, will enable Chinese consumers to view
terrestrial high definition television (HDTV) being programmed by China Central Television (CCTV) on their own laptops — just in time for the 2008 Olympic Games in Beijing.
As the leading producer of portable multimedia entertainment terminals in China, aigo has a reputation for innovation. In November 2007, aigo became the first Chinese high-tech brand to appear in the Olympic Museum. Partnering with Legend Silicon Corp. aigo is able to make its consumer products enter the next level.
According to Yong Wei, General Manager of the Mobile Video Department of aigo, “It is well known that Legend Silicon Corp. is the leader in developing core technology for China Digital Terrestrial Television (DTTV) in China. The USB Dongle, developed by Legend Silicon, will be the first aigo product in this new field. We believe that aigo will lead a new trend in consumer electronics with the launch of this product.”
Dr. Yeliang Shan, Vice President of Sales at Legend Silicon, concurs. “Legend Silicon has always been committed to developing the core technology of China's digital television standard, GB20600-2006, and popularizing related products. With the powerful
brand influence and marketing capability of aigo in the field of consumer electronics, GB terrestrial DTV technology will be accessible to people, allowing them to view the Olympic Games through mobile devices.”
As Yong Wei stated, “People can use the USB Dongle as the most advanced, most economical and most convenient way to enjoy the Olympic Games, anywhere and any time, just plugging it into their computers.”
With an estimated 800,000 foreign tourists and 15 million local viewers expected to tune in to the 2008 Olympic Games, the launch of the USB Dongle comes at an opportune time.
Legend Silicon and aigo anticipate that the USB Dongle ” with its ease of use, portability and moderate price tag ” will become a requisite piece of high-tech equipment for early adopters during the Olympic Games.
Legend Silicon Corp is a fabless semiconductor company that develops technology and application-specific standard products (ASSP) for digital broadcasting and broadband transmission and reception. The
company is a co-developer of the Chinese Digital Television Terrestrial Broadcasting (DTTB) System Standard (GB20600-2006) and provider of the Standard compliant demodulator products to enable fixed and mobile applications. Legend Silicon has operations in
Fremont, Calif., Beijing, Shanghai and Tianjin in China. It also maintains a joint DTV Research Center with Tsinghua University in Beijing. To learn more about Legend Silicon, visit www.legendsilicon.com.
Established in 1993, Beijing Huaqi Information Digital Technology Co., Ltd. is a high-tech company headquartered in Beijing's Zhongguancun (a
technology hub, known as “the Silicon Valley of China”).Huaqi has its brand known as aigo. As a leading domestic manufacturer of portable storage devices, digital products and self-assembling products, Huaqi always takes the development of national IT industry for its own responsibility. Huaqi engages in R&D and promotion of computer software and hardware and customer service. aigo portable storage
devices, monitors, digital products, computer cases and optomagnetic products have become flagship products and highly favored by customers. To learn more about aigo, please visit www.aigo.com.