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Lyris to Provide Expertise on Streamlining Campaign Development and Execution for Improved ROI

Email Marketing Webinar to Reveal Actionable Tips on Maximizing Productivity and Campaign Effectiveness

PR Newswire

EMERYVILLE, Calif., April 22, 2011

EMERYVILLE, Calif. , April 22, 2011 /PRNewswire/ — Lyris, Inc. (OTCBB: LYRI), the online marketing expert, today announced its upcoming Webinar, “Build Email Marketing Momentum: Optimizing Productivity, Design and ROI.” Marketers are often challenged by time and resources to effectively develop an email marketing campaign that impacts ROI.  Through streamlining processes, such as email design and the use of analytics, marketers will have the ability to improve efficiency and productivity.

This Webinar will teach email marketers how to:

  • Evaluate application and software tool usability
  • Leverage email design across platforms and channels
  • Incorporate Web analytics to gather rich behavioral data
  • Utilize behavioral data to enhance segmentation and improve ROI

On April 26, 2011 at 11:00 a.m. PT , marketing experts from Lyris will discuss streamlining email campaign development, deployment, and analytical processes to maximize efficiency and drive ROI.

WHO:

Lyris Inc., VP of Product Management, Brennan Carlson

Lyris Inc., Director of Sales, Western Region, Per Caroe

WHAT:

Webinar – Build Email Marketing Momentum: Optimizing Productivity, Design and ROI

WHEN:

Tuesday, April 26, 2011 at 11:00 a.m. PT

WHERE:

To register for the Webinar, click here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinarhashtag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including LyrisListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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