Motorola Named Leading Vendor of Passive UHF Handheld RFID Readers

SCHAUMBURG, Ill. , April 6 /PRNewswire-FirstCall/ — The Enterprise Mobility Solutions division of Motorola, Inc. (NYSE: MOT) today announced it has been named the leading manufacturer of passive UHF handheld radio frequency identification (RFID) readers by ABI Research. According to the ABI Vendor Matrix, solid performance, brand recognition and customer support differentiate Motorola from other RFID vendors and account for the company securing the top spot for innovation and implementation. Motorola's significant global reach and strong research and development capabilities also stood out among the competition – demonstrating the company's commitment to meet end-user demand for new passive UHF solutions.

The Vendor Matrix is an analytical tool developed by ABI Research to provide a clear understanding of vendors' positions in specific markets. Vendors are assessed on the important parameters of innovation and implementation across several criteria unique to each vendor matrix.

“Motorola is proud of its leadership position in the RFID market and honored to be recognized by one of the industry's leading research firms for our innovation and performance,” said Mike Poldino , vice president and general manager of RFID, Motorola Enterprise Mobility Solutions. “As the demand for UHF readers continues to grow, Motorola is committed to expanding its RFID portfolio with business and industrial solutions that enable enterprise customers to reach new levels of efficiency.”

To determine the leader in innovation, ABI Research examined each vendor's product portfolio and the readers' overall designs, graphical user interface (GUI) and/or user input configuration, and critical performance enhancements such as battery life expectancy, antenna design and wireless connectivity options. ABI attributes Motorola's high innovation score to the company's broadening handheld form factor design approach and continued investment in product development. The report touts Motorola's strong combination of RFID reader design competence, RF engineering and manufacturing experience in regard to the passive UHF handheld mobile computer segment.

With respect to implementation, Motorola scored highest in the areas of persistent market presence and experience; partner strategy, approach and support capabilities; and scope of distribution channels. Motorola also ranked high in the report's most heavily weighted criterion – overall market position, leadership and strength. High scores across all implementation categories are a result of the company's leading market position combined with its solid customer base and broad focus on applications such as item-level retail, supply chain management and asset tracking.  

For more information on Motorola's RFID portfolio, please visit

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit

MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office.

All other product or service names are the property of their respective owners. © Motorola, Inc. 2010

Media Contact:

Traci Hoch



SOURCE Motorola, Inc.

0 comments on “Motorola Named Leading Vendor of Passive UHF Handheld RFID Readers

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.