Much Anticipated Necomimi Launches in the US

The cat's out of the bag with Necomimi release at Comic-Con, through select retail partners and at

PR Newswire

SAN JOSE, Calif. and SAN DIEGO, June 28, 2012

SAN JOSE, Calif. and SAN DIEGO , June 28, 2012 /PRNewswire/ — Leading biosensor company NeuroSky launches the YouTube sensation, Necomimi, in the US at Comic-Con in the San Diego Convention Center.


A concept born in Japan by Neurowear, a fashion electronics company, Necomimi's popularity skyrocketed within the anime and costume communities.  Now general audiences are clamoring for the fascinating brainwave cat ears that respond to the wearer's mood.

Necomimi is a headband with cat ears that move according to the user's feelings and emotions in real time. Necomimi, powered by NeuroSky's ThinkGear technology, gives people a chance to express their moods in a real-time, unique way.

Three emotional states create cat-like reactive movements that show how interested or relaxed the wearer is.  When something catches the user's attention, the ears shoot straight up.  When the wearer is relaxed, the ears droop down.  When both highly focused and highly relaxed –or “in the zone” — the ears will wiggle back and forth.

Necomimi is great for parties, tailgating at your favorite sporting event, bachelorette parties, cosplay and anytime you want to entertain your friends and family.  Don't take our word for it, find out yourself why everyone is saying, “Make my ears wiggle!”

Necomimi is priced at $99.95 and will be available for sale at Comic-Con from booth 305, or through select authorized resellers, retail partners and on

NeuroSky will be hosting two Necomimi launch parties for press with hosted drinks and passed appetizers in San Diego on Thursday, July 12th , and Los Angeles on Friday, July 20th. 

To schedule interviews, please contact:

Erika Maya : (310) 454-3080

NeuroSky Electronic Press Kit

Necomimi Images

About NeuroSky: NeuroSky, Inc., a bioelectronics company, is the leader in Brain-Computer Interface technology for consumer product application. Founded in 2004 and headquartered in San Jose, CA , NeuroSky works with industry partners, developers, as well as academic and research institutions to provide innovative products and solutions across a wide range of industries.  Grounded in more than 60 years of research, NeuroSky's precision-grade technology has taken proven research EEG (electroencephalograph) technology and evolved it for application to the mass consumer market by making it more user-friendly and cost-effective.


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