Munchkin, Inc. Unveils New Website

All New Offers a Fresh Interface and Interactive Features for Moms and Dads

PR Newswire

NORTH HILLS, Calif., Aug. 9, 2011

NORTH HILLS, Calif. , Aug. 9, 2011 /PRNewswire/ — Munchkin, Inc., leading designer of infant and toddler products, today unveiled the company's new website.  Developed in part to commemorate the brand's 20th anniversary this year, the new features enhanced interactivity by allowing parents to leave reviews directly on product pages and easily share or “like” their favorites via social media networks.  The site also features completely revamped content, adorable lifestyle imagery and room-by-room guidance corresponding to the Munchkin product categories, making it easier for parents to pick and choose the items they need for their child or learn about the latest innovations.

“At Munchkin, we constantly look for ways to make parents' lives a little easier.  Our new website takes a fresh approach to providing the information, support and guidance parents need to make the best product decisions for their baby or toddler,” said Margaret Hardin , President and COO of Munchkin.  “As we continue to find new ways to engage with moms and dads, we plan to use our website, along with Facebook and Twitter pages, as the frontlines of communication.”

Parents can visit the website or Facebook page to learn more about Munchkin products and current campaigns including The Munchkin Bunch, a national search for five babies that will enjoy a variety of special benefits.  To nominate a child, parents should visit the Munchkin Facebook page (  Members of The Munchkin Bunch will receive six months of free product deliveries, consisting of the company's award-winning Arm & Hammer™ Diaper Pail, Safety Gates, fresh feeding accessories, bath toys and a $1,000.00 financial scholarship.

About Munchkin, Inc.

Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today's parents.  As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve.  Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 80 industry awards, including the coveted Target® Corporation Partner Award of Excellence.  Munchkin products can be found at retail outlets across North America and internationally. For more information, visit

Contact:   Margee Macdonell

SOURCE Munchkin, Inc.

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