Necomimi brainwave cat ears officially launch in US and are now available

PR Newswire

SAN JOSE and SAN DIEGO, Calif., July 12, 2012

SAN JOSE and SAN DIEGO, Calif. , July 12, 2012 /PRNewswire/ — Today, the leading biosensor company NeuroSky officially launched their latest product, Necomimi, at Comic-Con in San Diego . Necomimi is a headband with brainwave cat ears that move according to the user's moods. Powered by NeuroSky's ThinkGear technology, Necomimi gives people a chance to express their moods in real time. The product is now available for $99.95 through select authorized resellers, retail partners and on


Necomimi first became popular within the anime and costume communities in Japan because of a viral Youtube video by Neurowear, a fashion electronics company. Since then, audiences have been eagerly awaiting the US launch.

Today's unveiling took place at Comic-Con booth #305. Fans who have been following the Necomimi product were among the first in line to demonstrate and purchase the product.

The cat ears use three emotional states to create cat-like reactive movements that show how interested or relaxed the wearer is.  When something catches the user's attention, the ears shoot straight up.  When the wearer is relaxed, the ears droop down.  When both highly focused and highly relaxed—or “in the zone”—the ears will wiggle back and forth.

Necomimi is great for parties, tailgating at sporting events, bachelorette parties, cosplay, and can be used anytime to entertain friends and family. 

NeuroSky Electronic Press Kit

Necomimi Images

About NeuroSky:
NeuroSky, Inc., a bioelectronics company, is the leader in Brain-Computer Interface technology for consumer product application. Founded in 2004 and headquartered in San Jose, CA , NeuroSky works with industry partners, developers, as well as academic and research institutions to provide innovative products and solutions across a wide range of industries.  Grounded in more than 60 years of research, NeuroSky's precision-grade technology has taken proven research EEG (electroencephalograph) technology and evolved it for application to the mass consumer market by making it more user-friendly and cost-effective.

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