New ‘Geo-location’ Service Instantly Connects Consumers with Urgent Needs to Nearby Help Beta Launch in Washington D.C.

Serial Entrepreneurs, Search Experts, Mobile & Location Experts on Team

PR Newswire

WASHINGTON, Jan. 9, 2012

WASHINGTON , Jan. 9, 2012 /PRNewswire-iReach/ — With the beta launch of groundbreaking online and mobile service, people struck with leaking roofs or flat tires, and plumbers looking for a job near them have an entirely new solution.


Using modern technology available to most consumers, provides solutions to problems “now and near.” This means no longer will consumers have to find the telephone number of a service provider, call them, hope to connect, make an appointment and wait. Instead, for urgent or top of mind needs, users can turn to on the Web or their smartphone, and automatically be guided to the nearest available technicians. 

“Available” is an important distinction — providers of service use to not only display where they are at the moment but also if they are checked in, meaning they are available to swing by right away.

“And for service providers, this means they can grab opportunities in between scheduled jobs or simply go about their day waiting to be messaged by new customers using,” said Ric Fleisher , serial entrepreneur and's President and COO. “We're establishing relationships with service providers who will check in to the service and display their location to users on a map via GPS and other locating technology.

“It's a bit like a virtual version of the 'on duty' light atop taxi cabs, only people can see the light from our app and Website… and conversely service providers can see urgent needs posted by consumers on the same map.”

CEO Surendra Goel noted that is effectively the logical next step in local search, combing geo-location technology with mobile devices and even mixes elements of social online behaviors to satisfy both sides of an equation: those needing help and those who can provide it.

“But the consumer- and provider-facing sides of the product do not look like a standard search,” Goel said. “Instead, we've developed a sleek interface intended to operate like people think: visually, spatially and locally.”

The team has struck agreements with both nationwide and local service companies to power the service at the local level.

Frank Menditch , founder of ARS (American Residential Services; acquired by ServiceMaster), is an adviser to and sees the breakthrough service as part of a revolution in technology helping consumers be more empowered and HVAC/R professionals have more access to opportunity.

“I've been in this industry for over 30 years and believe we're seeing with a shift in how urgent needs will be met and how service professionals – and handy-people – will find work.” has begun its beta launch in the Washington, DC area with plans to expand to other major DMAs before going nationwide.  To see a video on how works please go to

For more information please contact Ric Fleisher at 703 851 3370.

Media Contact: Ric Fleisher, 703 851 3370,

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