Launch of Snooze™ Feature Underscores the Importance of Minimizing List Churn
ATLANTA, April 18, 2011
ATLANTA , April 18, 2011 /PRNewswire/ — Not every recipient who hits the unsubscribe button wants to end the relationship, some may just want to take a break. To accommodate their need for a little space, Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces the launch of Snooze™. With one easy click, marketers using Silverpop's Engage solution can allow recipients to temporarily pause receipt of communications from their company for a specified period of time.
“With the average rate of annual list churn hovering around 20-30 percent or more for most companies, marketers must make every effort to retain as many subscribers as possible, and one way to do this is to present them with options when they click unsubscribe,” said Loren McDonald , vice president of industry relations for Silverpop.
Using Engage's intuitive, drag-and-drop user interface, Silverpop customers simply click once to add the Snooze button to their forms and give recipients an easy way to declare their desire to put the program on hold rather than unsubscribing. If recipients elect this option, rather than opting out, they can choose to stop receiving the company's email communications for a predetermined period of time or can even specify the exact date they want to start receiving messages again. These recipients remain opted in and will resume their place in any active campaigns at the end of the Snooze period.
“Successful marketers listen to what contacts tell them, and sometimes they want to tell you that your information is still valuable, but now just isn't the right time,” McDonald, added. “Someone who recently returned from a cruise may simply want to pause, rather than unsubscribe, a cruise operator's emails for six months when they will start planning next year's vacation. By allowing them to Snooze, you not only save the relationship, but you remind them that you care about their preferences–which goes a long way in building customer loyalty.”
The launch of Snooze is part of Silverpop's most recent product release. With the Engage 8.3 release, Silverpop continues its commitment to innovation in the online marketing space. Along with the Snooze feature, Silverpop customers will also benefit from additional social-sharing options, enhancements to lead management capabilities such as the addition of multiple scoring models, and increased integration with CRM systems.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States , Europe and Australia , Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
Manager of Corporate Communications-Silverpop