NXP : HD radio solution optimizes in-car entertainment

NXP Semiconductors has developed the first multi-standard radio integrated circuit (IC) dedicated to digital in car-reception together with iBiquity Digital Corporation, the developer of digital HD Radio™ technology. Dubbed SAF3560™, NXP's single-chip software solution supports HD Radio technology, DAB, DAB+, DRM and T-DMB Radio reception standards, reducing development costs and logistics complexity for car manufacturers and offering better quality in analog and digital radio performance for the ultimate in car entertainment experience.

As multiple digital radio formats continue to emerge, such as HD Radio technology and DAB/ DRM/T-DMB in Europe and Asia, auto makers are challenged with examining all the major digital radio protocols and determining which ones to support. The introduction of NXP's SAF3560 addresses this issue by offering auto makers a single, flexible solution that provides a simple upgrade path from NXP's DSP-based AM/FM analog radio solution, based on the popular SAF77xx family, to other variant digital radio standards including HD Radio technology, DAB, DAB+, DRM and T-DMB. Furthermore, SAF3560 supports the latest HD Radio features, like iTunes® Tagging, as well as provides software upgradeability, ultimately allowing car radio makers, digital radio module makers, and car OEMs to save time, effort and costs.

“We're excited to work with NXP in creating the next generation of HD Radio technology. Together we are taking multi-standard radio to a whole new level,” said Jeff Jury, COO, iBiquity Digital Corporation. “NXP's innovative multi-standard radio solution enables car manufacturers to incorporate HD Radio reception capability, along with analog radio, in an easy-to-integrate manner – allowing the automotive industry to offer new entertainment technologies to consumers.”

NXP's SAF3560 is the first dedicated single chip solution to offer software implementations to support today's unique automotive requirements for higher integrated, more flexible car radio systems. The SAF3560 incorporates the HD Radio technology from iBiquity and offers features such as conditional access with low power consumptions. In addition, the SAF3560 supports NXP's DRM, DAB, DAB+, T-DMB software programmable platforms and reduces integration challenges and time-to-market by allowing flexibility to switch between standards.

“The automotive industry is increasingly looking to deliver new innovations with mass appeal. With the help and expertise of iBiquity, we're now able to offer auto makers a global platform to support multiple standards for excellent sound quality in car radio reception,” said Joern Conze, Product Marketing Manager, NXP Semiconductors. “We're helping our customers stay innovative by offering a highly integrated, flexible and scalable solution to dramatically improve music, audio, text and data features of digital HD Radio technology.”

About iBiquity Digital Corporation

iBiquity Digital Corporation is the developer of the HD Radio™ system that is powering the AM/FM digital radio revolution. This transformational technology is enabling AM and FM stations to broadcast digital audio and data. Due in large part to HD Radio technology's ability to deliver digital-quality sound and services while leveraging existing analog spectrum, HD Radio technology is available throughout the U.S. and commercial implementation is gaining momentum in various countries, including Brazil, Mexico and The Philippines. Testing and demonstrations of the system are also underway in Canada, China, Colombia, Germany, Indonesia, Jamaica, New Zealand, Poland, Switzerland, Thailand and Ukraine, and various other countries around the world.

HD Radio technology allows AM/FM broadcasters to offer crystal-clear digital sound and scrolling text. Multiple channels can be offered from a single FM frequency, and advanced services such as traffic updates and location-based information, are possible…all subscription free. There are over 1,700 HD Radio stations in the United States with more than 800 new multicast channels are also on the air.

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About NXP Semiconductors

NXP is a leading semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 31,000 employees working in more than 20 countries and posted sales of USD 6.3 billion (including the Mobile & Personal business)in 2007. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in TVs, set-top boxes, identification applications, mobile phones, cars and a wide range of other electronic devices.

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Note: The above text is the public part of the press release obtained from the manufacturer (with minor modifications). EETimes Europe cannot be held responsible for the claims and statements made by the manufacturer. The text is intended as a supplement to the new product presentations in EETimes Europe magazine.

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