Robbie McAdam, the vice president responsible for Analog Devices' (ADI) analog technology since 1994, is to lead a newly created Core Products and Technology (CPT) group. The move is part of a series of organisational changes designed to expand the company's focus on a number of key products, notably converters and high-performance amplifiers, whilst growing ADI's RF, power, MEMS and DSP portfolios. Vincent Roche, also a long-serving member of ADI, will lead a second new group – Strategic Market Segments – dedicated to serving customers in the automotive, industrial, medical, consumer, and communications infrastructure domains.
Referring to McAdam and Roche, Jerry Fishman, ADI president and CEO commented. “Leveraging their knowledge and acumen, we are putting in place a new organisational structure that aligns with what is most relevant to ADI's strategic priorities today and in the foreseeable future ” technology to enable continuous product innovation that defines ADI and applications insight to enable system-level innovation for customers.”
The new groups will operate alongside ADI's existing Worldwide Manufacturing and Corporate Operations groups. Meanwhile, four distinct business groups will be created. These comprise a dedicated Analog Group, led by Dave Robertson; an Automotive Group, headed by Thomas Wessel, the Industrial & Instrumentation Group, led by Mike Britchfield; and a Healthcare Group, with Pat O'Doherty at the helm.
Commenting on his promotion to vice president, Analog Technology, Robertson noted: “It takes a tremendous amount of analog innovation to fuel the 'digital revolution', and there are breakthrough analog and mixed-signal technologies behind the most in-demand features across a wide range of applications from consumer electronics, communications, and computing to robotics, medical imaging, and automobiles In the new role, I will be working across ADI's technology teams to ensure ADI makes the most of what it has today while pushing the technology forward to our customers' greatest advantage.”