LONDON, July 2, 2012
LONDON , July 2, 2012 /PRNewswire/ —
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, just completed its biggest ever bingo network progressive jackpot promotion with over £2.5m in prize money.
Starting May 21 st , Playtech's bingo licensees gave away prizes ranging from £25 to £25,000 through 10 selected slot games with progressive jackpots. By the end of the promotion, almost 40,000 individual prizes were distributed.
In addition to the £2.5m progressive jackpot promotion, there was a single progressive jackpot win of £1,364,745.23 six weeks into the promotion on Playtech bingo's hugely popular Clover Rollover slot. This is the network's third biggest payout to date in a single prize.
Playtech's bingo network is the world's largest online bingo network with over 25 licensees operating major bingo brands such as Mecca Bingo, William Hill Bingo, Ladbrokes Bingo, Sky Bingo, Paddy Power Bingo, Maria Bingo, bet365 Bingo and many more.
Andrew Steddy , Head of Bingo Networks, said “We were delighted to deliver another unique market leading promotion for our licensees. Yet again, Playtech's ability to share liquidity across our entire network allowed us to offer self-funding promotions and prizes that are unparalleled in the bingo market. That a player on the network has won a single jackpot of over £1.3m in addition to the £2.5m slots promotion clearly demonstrates once more that Playtech is at the forefront of delivering value through networked gaming solutions”.
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface – the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech has some 2,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.
Mor Weizer , Chief Executive
David Mathewson , Chief Financial Officer c/o Pelham Bell Pottinger