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Playtech Licensees Launch Casino and Cash Table Poker Following New Regulations in Italian Market

PR Newswire

LONDON, July 20, 2011

LONDON , July 20, 2011 /PRNewswire/ —

Playtech, the international designer, developer and licensor of
software for the online, mobile, TV and land-based gaming industry,
is pleased to announce the launch of a host of key licensees in the
newly-regulated Italian casino market, and the addition of cash
tables for players on the iPoker.it network.

     (Logo: http://www.newscom.com/cgi-bin/prnh/20090929/360954 )

Playtech was the first software provider to complete the
‘Collaudo’ testing process for casino, in compliance with Italy’s
regulatory body AAMS. In the last two days a number of key
licensees, including Sisal, SNAI, Buongiorno, WHO and TNT launched
their Playtech-powered casino offering for the Italian players.

Featuring all of Playtech’s leading gaming content, along with a
suite of operational tools created in compliance with Italian
regulations, the casino equips operators with a competitive and
attractive offering for this new market.

Playtech has enjoyed a substantial presence in the Italian
market since 2008, with its iPoker.it poker network offering
fully-compliant tournament poker to the region’s leading operators.
With the new regulation of cash tables, licensees including SNAI,
SISAL, Eurobet, Cogetech and BetClic can now offer their players
cash table play, supported by iPoker.it’s Un Million Per
Tutti
promotion, offering players the chance to win €1
million.

Mor Weizer , Playtech’s Chief Executive, commented: “The Italian
market continues to be a major constituent of the European
regulated environment, and we are happy to further strengthen our
position there with the addition of cash table poker and casino.
Our innovative and fully-compliant gaming product enables licensees
to benefit from the extensive opportunities that the regulated
Italian market has to offer.”

About Playtech

Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.

Leading gaming applications include casino, poker, bingo, sports
betting, live gaming, casual and fixed odds games.

Playtech provides licensees with the tools to maximise
cross-selling opportunities, player loyalty and yield, all through
the powerful management interface – the IMS. The Group's
capabilities enable the delivery of an integrated software or
turnkey solution, with players accessing online, broadcast, mobile
and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech has some 1,000 employees located in
development centres in five countries, the majority of whom are
engaged in research and development of current and future gaming
technologies, together with 900 employees providing ancillary
services. 

http://www.playtech.com

Contact:

Mr.Mor Weizer
Chief Executive Officer
Phone: +44-1624645999
Email:

SOURCE Playtech

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