LONDON, August 2, 2011
LONDON , August 2, 2011 /PRNewswire/ —
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, has launched the industry's first slot game with a money-back guarantee, and it has already become a huge hit with the players.
Mr Cashback introduces an innovative new concept, unique to Playtech, whereby players can win money back on non-winning lines. If a particular payline doesn't pay out for fifty spins in a row, the player is awarded fifty times their line bet.
Mr Cashback is the result of Playtech's continued commitment to finding new ways to challenge the boundaries of game development, providing its licensees with original and exciting content to appeal to a wide range of players.
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.
Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface – the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services.
Ross Hawley , Director of Investor Relations
c/o Pelham Bell Pottinger