Samsung combines super-bright photography with easy sharing in the new SMART CAMERA EX2F

Canada NewsWire

MISSISSAUGA, ON, July 16, 2012

The new model boasts the world's brightest compact camera lens for
pursuing your passions

MISSISSAUGA, ON , July 16, 2012 /CNW/ – Samsung Electronics Co., Ltd, a
global leader in digital media and digital convergence technologies,
has announced the launch of the EX2F, the latest model in its growing
range of Wi-Fi-enabled SMART CAMERAs. Following the success of the EX1
with F1.8 lens, the new model is engineered to deliver super-bright
photography thanks to its F1.4 lens, the brightest in any compact

The high image and video quality of the EX2F also comes with the
advantage of being able to store and share images remotely using Wi-Fi
functionality. Encompassing Full Manual Control in a strong but
lightweight body, the EX2F is ideal for DSLR-owners looking for more
portable equipment to capture images spontaneously and subtly, and for
photographers looking for a step-up in quality from their
point-and-shoot whilst retaining ease-of-use and portability.

“We created the EX2F to show that taking great pictures doesn't have to
involve carrying a heavy and bulky DSLR wherever you go. Because the
best shots often arise when you least expect them, the EX2F delivers
manual control and stunningly bright image quality in a light and small
body,” said Craig McLennan , Vice-President, Consumer Electronics at
Samsung Canada. “The EX2F is the perfect compact on-the-road companion
for the DLSR user who expects the best image quality for capturing
their passions, while still enjoying full creative control.”

The EX2F combines a number of features to deliver incredible picture
quality in all conditions. With the segment-leading advanced F1.4 24mm
Lens, the wide range of aperture steps delivers clear images and video
even in very low light conditions. These are easily controlled using
the professional front wheel key and Dual Dials, which enable switching
between parameters and modes quickly for greater manual control.

The world's brightest compact camera lens

The EX2F's F1.4 24mm wide-angle lens is approximately four times as
bright as a F2.8 camera lens. A further development is that the lens
unit now consists of eleven elements in nine groups, with four
aspherical lenses and two high refractive lenses. Combined, these
provide a 20% increase in the amount of light on the sensor, a 20%
increase in image quality and a 10% increase in zoom ratio.

The lens on the EX2F also incorporates a Neutral Density (ND) filter,
giving the user greater control over exposure time in different
conditions and making photos appear more neutral in situations of
over-exposure.  It also allows for shooting at a very shallow depth of
field, so users can isolate their subjects from backgrounds to create
stunning portraits. To make bright images clearer, the EX2F also
includes Dual IS (OIS and DIS) to minimize the effect of shaking –
particularly useful in low-light situations.

Complete control

Housed in a sleek yet durable high-intensity magnesium body, more
commonly found on DSLR models, the EX2F combines high-end image quality
with convenience and speed. For those accustomed to the level of
creative control on DSLRs, the EX2F allows for shooting in RAW mode for
professional standard pictures.

The EX2F also encompasses Full Manual Control as well as Aperture and
Shutter Priority modes. The Dual Dial and front wheel keys also allow
users to quickly and easily adjust exposure for effortless pro-style
control. This is all combined into a body that is compact and light,
making it possible to carry the camera anywhere for spontaneous shots
without the complication and intrusiveness of a weighty DSLR.

Bright and intuitive display

The 3.0″ Swivel AMOLED display is perfect for lining up great shots and
viewing them under any light conditions – and does so whilst consuming
little battery power. The screen responds swiftly and displays images
in high contrast, while the swivel display allows picture-taking from
low and high angles – even self-portraits. The screen also incorporates
Samsung's Smart Panel user interface, which integrates all parameters
into one display for easy control over the end result.

Shooting and sharing from anywhere

The EX2F is the latest in Samsung's SMART CAMERA range of Wi-Fi-enabled
cameras, which take the combination of high-quality imaging paired with
connectivity to a new level. Wi-Fi connectivity enables the secure
storage of images through Auto Backup to a PC or saving to the Cloud.
In addition, sharing to social networking sites such as Facebook or
Picasa is easy – or pictures can be sent via email.

The EX2F's Mobile Link opens doors for connectivity with smartphones,
without even having to resize images or video. Users can also access
the Remote Viewfinder to use their smartphone's screen to frame shots
from a variety of angles. Through the SMART LINK button, all these
functions can be accessed with one touch for simplified sharing and

Product Specifications

Image Sensor 12.4 effective megapixel 1/1.7″ BSI CMOS
Lens F1.4 24mm 3.3x Lens
IS Dual IS (OIS + DIS)
Display 3.0″ Swivel VGA AMOLED display
ISO Auto, 80~3200, (6400 ~ 12800 extended mode)
Image 12M, 10MP, 9MW, 8M, 8M(1:1), 5M, 3M, 2MW, 1M
Video Full HD 1080/30p (H.264)
* 3.3x optical zoom while recording video
Video Output AV, HDMI 1.4
Value-added Feature Live / Action / 3D Panorama, Smart Auto, Picture in Picture (Image /
Movie), Split Shot, Artistic Brush,
Magic Frame, ND Filter On/Off, Dual Capturing, Continuous Shot(10M),
High speed recording
Wi-Fi Connectivity Mobile Link, Remote Viewfinder, Social Sharing, Email, Sky Drive, Auto
Backup, TV Link,
Wi-Fi Direct
Bundle PC software iLauncher, PC Auto Backup, Samsung Raw Converter
Battery SLB-10A
Dimension (WxHxD) 111.9 X 62.0 X 28.9 mm
Weight 294.3g (without battery)
Accessory OVF1 (Optical View Finder), EM10 (External Microphone), SEF42A (GN.24

* All functionality, features, specifications and other product
information provided in this document including, but not limited to,
the benefits, design, pricing, components, performance, availability,
and capabilities of the product are subject to change without notice or

About Samsung Electronics Canada

Samsung Electronics Canada delivers unrivalled consumer experiences.
Samsung enables Canadians to pursue their passions by offering a broad
range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products. The Canadian arm
upholds Samsung's global mission to provide consumers with innovative
digital convergence products that possess exceptional technology,
quality, features, performance and value. As a result of its commitment
to innovation and unique design, Samsung has become one of the most
decorated brands in the electronics industry. The company was ranked
#17 in BusinessWeek/Interbrand “100 Best Global Brands” and was named
as one of Fast Company's “50 Most Innovative Companies of 2011.”

For more information, please visit

You can also Like Samsung on, follow Samsung on twitter @SamsungCanada, or check out Samsung Canada’s Youtube Channel.

For customer service inquiries, please call 1-800-SAMSUNG

SOURCE Samsung Electronics Canada Inc.

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