SDL Delivers ‘Industrial Strength’ Targeting, Profiling and Personalization

Solution enables global marketers to provide relevant and engaging customer experience

PR Newswire

NEW YORK, Aug. 22, 2011

NEW YORK ,Aug. 22, 2011 /PRNewswire/ — SDL (LSE: SDL), the leading provider of Global Information Management solutions, is offering marketers advanced targeting and personalization tools that break through online clutter and deliver content that fits individuals' needs and interests. From the very first click, SDL's targeting, profiling and personalization (TPP) solution starts building a holistic view of the visitor, offering them the most relevant and engaging content. This type of targeting, profiling and personalization is the key component of SDL's Pervasive Engagement Management (PEM) solutions– a strategy for today's global marketers looking to provide meaningful customer engagement anywhere, anytime and on any channel.

TPP is integrated with SDL Tridion®, the leading content targeting, multi-site and multilingual site management solution. Global brands utilizing TPP solutions from SDL enjoy an easy-to-use user interface, intelligent onsite search supporting synonym and language recognition and multi-channel and cross-channel targeted campaigns.  As a result, they are reporting greater conversion rates and customer satisfaction.

Personalization has changed throughout the years from user-driven preferences to a more dynamic TPP model that incorporates various sources such as user input and behavior monitoring. Unlike past methods that often led marketers down a path of second guessing their audience, SDL's TPP solution is a more organic approach to profiling relevant data from a vast array of data sources, ranging from leading CRM systems, search information, Web analytics and eCommerce applications.

SDL's new TPP Executive Report offers marketers key insights on how to leverage TPP to ensure relevancy and engagement. It shows how SDL's TPP solution enables organizations to break through the noise and develop a relevant dialog with their customers through the proper context of the individual's needs, interests, location and language.

A recent Gilbane Group whitepaper identified content individualization and optimization as key factors for successful customer engagement. “By focusing on and improving the dynamics of each interaction, managers take a bottom-up approach to engagement, instead of a top-down approach that often provides no clear vision of how to actually do engagement successfully,” The Gilbane Group notes in an April 2011 whitepaper entitled 'Global Digital Engagement' .  “We see a window of opportunity for smart digital marketing managers to establish leadership in digital engagement and to push practices to maturity within their own organizations and across the industry.”

“Targeting, profiling and personalization allow global marketers to manage the customer journey in new ways that have shown to increase key business indicators,” said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions division. “SDL is leading the way with solutions that enable companies to turn prospects into lifetime customers by optimizing personalized and pervasive online engagements.”


About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

Contact Information

GolinHarris for SDL – Rowena Sara
+1 415 318 4376

SDL Europe and Corporate Headquarters – Amy Hall
+44 1628 410120

SDL ASIA Pacific – Richard Delanty
+81 90 6695 5313


0 comments on “SDL Delivers ‘Industrial Strength’ Targeting, Profiling and Personalization

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.