New Solution Enables Programmatic Buying of Premium Guaranteed Inventory by DSPs and Trading Desks Directly on Digital Publisher's Ad Servers
PALM BEACH, Fla., Oct. 22, 2012
PALM BEACH, Fla. , Oct. 22, 2012 /PRNewswire/ — DIGIDAY PUBLISHING SUMMIT 2012 — Shiny Ads, the leading innovator in automated advertising platforms, today expanded its offerings through the introduction of the Shiny Ads Direct Programmatic Guaranteed product for demand side platforms (DSPs) and agency trading desks—the first solution to automate the direct buying of premium guaranteed inventory on the publisher's ad servers.
Announced at the Digiday Publishing Summit 2012, the Direct Programmatic Guaranteed product modernizes a segment of the digital advertising marketplace that has seen little innovation since the days of print publishing. The solution uses a programmatic API and self-serve web interface to increase revenues and lower transaction costs while enabling real-time buying of premium, brand-safe inventory by large demand sources. Designed to automate transactions for larger digital publishers, the Direct Programmatic Guaranteed product offers numerous advantages:
- Net-new revenue: Many publishers want to take these larger orders but lack an automated way to efficiently manage these relationships;
- Total control: publishers set pricing, targeting, and creative rules, then have final approval over orders and changes; and
- Lower cost: by completely automating billing and order management within the publisher's ad server, sales, finance and ad-ops are freed up to handle higher margin custom orders.
At the same time, many DSPs want to purchase premium inventory but do not have the technical means to do so. This product offers these benefits for DSPs and trading desks:
- Programmatic buying to avoid the typical delays incurred by negotiating contracts;
- Multivariate inventory searches using criteria including site, ad unit size, category, price and location;
- Buy across publishers brand-safe inventory with one order; and
- No fee pricing.
“While there has been a lot of innovation on the remnant side, the premium ad sales process hasn't been modernized. At Shiny Ads, we believe our automated advertising platform is the answer,” said Roy Pereira , Shiny Ads founder and CEO. “The Shiny Ads Direct Programmatic Guaranteed product has incredible appeal for DSPs, trading desks and top digital publishers alike. It has fully programmatic direct buying and doesn't use real-time-bidding technology, giving both DSPs and publishers what they need. This is powerful automation for Class 1 premium guaranteed inventory.”
The Direct Programmatic Guaranteed product outperforms private ad exchanges and RTB because it offers direct buying of brand safe guaranteed inventory for higher CPMs. For DSPs, Shiny Ads' new product not only guarantees inventory delivery, but also gives buyers greater control by allowing direct creative and target changes as well as management of ad tags. For publishers, the Direct Programmatic Guaranteed product allows them to process more transactions automatically while their direct sales teams can focus on high-end and custom ad buys.
With the introduction of Shiny Ads Direct Programmatic Guaranteed for DSPs, Shiny Ads now offers an end-to-end automated advertising platform for digital publishers. The lineup also includes Shiny Ads Self-Serve for Small Advertisers; Shiny Ads Self-Serve Professional for Agencies; and Shiny Ads Order Management for Direct Sales.
Shiny Ads CEO to Speak
In addition to announcing Shiny Ads Programmed Buying at Digiday Publishing Summit 2012, Shiny Ads' CEO, Roy Pereira , will participate in a Tech Talk Presentation on Tuesday, October 23 rd at 11:10 AM . Shiny Ads is a corporate sponsor of the Digiday Publishing Summit, being held October 21-23 at the Four Season Resort Palm Beach.
With a unique focus on helping digital publishers more efficiently sell premium inventory for increased revenues and profits, Shiny Ads is leading a fundamental shift in the premium advertising industry. To learn more about more about Shiny Ads and its spectrum of automated advertising platforms, go to www.shinyads.com.
About Shiny Ads
Shiny Ads provides an automated advertising platform for digital publishers to more efficiently sell premium inventory for increased revenues and profits. Shiny Ads Self-Serve products help agencies and smaller advertisers easily create and manage premium ad buys while the Shiny Ads Direct Programmatic Guaranteed product enables real-time buying of premium inventory by demand side platforms (DSPs). By automating these sales, the publisher's sales team can focus on high-end ad buys while the Shiny Ads Order Management product streamlines the insertion order process for them. The award-winning Shiny Ads works with leading publishers, including CBS Interactive, Internet Brands, AdWeek and others. Visit http://www.shinyads.com.
SOURCE Shiny Ads