Innovative Self-Serve Ad Platform Teams up with CBC For Easy Management of Smaller Advertiser Purchases and Campaigns
TORONTO, June 28, 2012
TORONTO , June 28, 2012 /PRNewswire/ — Shiny Ads, the award-winning self-serve advertising platform, announced today that the company reached an agreement with CBC, Canada 's public broadcaster. Under the new partnership, advertisers can use Shiny Ads' intuitive interface within CBC.ca to purchase digital advertising campaigns.
Shiny Ads offers a unique technology that integrates with CBC's website through its ad server API. This gives CBC maximum control. It also allows users to quickly and easily choose ad formats and locations, generate or upload banner ads, purchase ads and monitor campaign performance. All advertiser transactions and functions occur on Shiny Ads' white label platform, delivering a seamless experience for CBC advertisers.
“We're pleased to be partnering with Shiny Ads on this innovative initiative,” said Alan Dark , Executive Director, CBC Revenue Group. “CBC is committed to serving local communities across Canada , and this enables us to provide a seamless and effective experience for local businesses to engage their customers through the CBC platform.”
“CBC's commitment to Canada 's culture and communities is unmatched,” Shiny Ads founder and CEO Roy Pereira observed. “We're proud to partner with CBC to make ad purchases easily accessible to the thousands of Canadian small to mid-sized business who see CBC as an excellent way to reach their target audiences.
CBC/Radio-Canada is Canada 's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences.
About Shiny Ads
Shiny Ads, www.shinyads.com, is an advertising technology company specializing in self-serve advertising platforms for premier publishers. With Shiny Ads, advertisers are able to quickly and easily purchase advertising without special industry knowledge, graphic designers or a large budget. For more details, please visit www.shinyads.com.
SOURCE Shiny Ads