LONDON, March 9, 2012
LONDON , March 9, 2012 /PRNewswire/ —
-Smartsave, the biggest specialist international attraction and tourist promotional site, have re-launched their website and announced further plans for expansion-
The revamped Smartsave website has a variety of new features, all designed to improve the experience for the user. These features include improved user interface and appearance, site-wide social media integration, fresh attraction news plus events, new location-based pages, new merchant partner pages, and much more. Smartsave already feature some of the top international attraction brands including; Ripley's Believe it or Not, Cadbury World, London Wetland Centre, the Sea Life Centres as well as many others.
“We've completely redesigned the site from the ground up” James Harrabin, Product and Marketing Manager at Smartsave, said: “the new changes will help to improve our geographical targeting, provide better information for and engagement with our users, and drive even more incremental business to our merchant partners.”
Mr Harrabin went on to say: “At Smartsave our main goal is to drive the customers that the attractions would find most difficult to target with their own internal marketing campaigns, thus adding real value at zero risk to the merchant. The tourist market is notoriously difficult to target and this is why we market our partners across the world and have made Smartsave available in key international markets and languages.”
In 2011 Smartsave attracted over 2 million annual visitors to their website with their unique, easy-to-understand approach to discount voucher offers. Smartsave's offers cover a wide spectrum of attractions such as Royal Botanic Gardens Kew, hotels and restaurants across The UK, The USA , France and Germany . Their key value proposition is ease of use and consistency of their promotional discount offers, and to help match merchant partners with the right target audiences.
James Harrabin added: “There has been an erosion of trust in voucher codes and money-off schemes with too many hidden costs, restrictions, small print, and vouchers or coupons that are more often expired than valid when people want to use them. With Smartsave offers and discounts, there's none of that – our discounts are always valid and consistent with no hidden fine print.”
Smartsave, a division of media group Metropolis International, has been in the travel and leisure promotional business since 1994, but have ramped up their online presence in the last year. George Berzgal, Smartsave's Managing Director, explains: “In this tough economy, more and more people are using coupons, vouchers, and money-off schemes, especially on discretionary spending, and they're doing so largely online. We think there's a real opportunity for us to bring our years of experience in the leisure and travel industry and really offer users the best, most reliable service out there and get access to great savings and a way for our merchant partners to cost-effectively reach those users. Our new website is just the start of that.”
One of the key new objectives of the site is improving Smartsave's cross-selling of products and discounts. The combination of price reductions on attractions, restaurants, hotels and theatres means that Smartsave can become the “one-stop-shop” for someone looking to plan a day out, travel to a city, or visit attractions. In this way they aim to not only can enable a user to plan their day out with simplicity, but also do so with a discount.
On top of this, Smartsave have a number of new initiatives in the pipeline including the addition of an iPhone app and further plans to expand into new territories.
Smartsave.com (http://www.smartsave.com) is a part of Metropolis International Group's Reward and Loyalty Division. Established in 1994, Metropolis is a media group that specialises in consumer business and travel publishing.
Smartsave offers discounts at thousands of leading attractions, restaurants, leisure activities, hotels, entertainment venues and shopping outlets. Smartsave uses a variety of channels to provide these savings including guide books, street maps, directories, websites and mobile apps. Families and individuals can make savings in the UK, USA , France and Germany by presenting a smartsave code to obtain 20% off the ticket or total food and drinks bill for up to six people at any of the participating merchant partners.