SRS Labs Drastically Expands Mobile Market Position and Influence During Mobile World Congress 2010

SANTA ANA, Calif. , Feb. 23 /PRNewswire-FirstCall/ — SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, has through a series of major Operating System platform and manufacturer partnership announcements during Mobile World Congress 2010 (MWC), successfully positioned itself as a leading audio technology supplier within the growing mobile audio entertainment space.


As a show of force, SRS demonstrated its commitment to the mobile segment during MWC by introducing several of its multimedia audio solutions on leading mobile Operating System platforms, including: Android, LiMo and Symbian. In addition, the company also announced its expanded strategic relationships with AnyData, Broadcom, Khronos and Lenovo Mobile. By facilitating availability of some of the most popular and advanced SRS audio and voice technologies on major OS platforms, SRS brings its expertise and know-how in addressing audio and voice challenges to the mobile category, which is experiencing a rapid expansion in the multimedia-centric Smart Phone and Feature Phone categories.

Audio performance has become a significant purchasing factor as consumers shop for more sophisticated mobile phones. In a recent MarketTools study conducted in November 2009 in United States , 92 percent of the survey respondents indicated that the quality of sound is important to very important when purchasing a mobile phone. In addition, a mere 22 percent of the respondents indicated their satisfaction with the mobile phones they were using at the time of the survey. Both indicators above clearly illustrate the need for advanced multimedia solution such as SRS TruMedia™, WOW HD™ and Max-V™.

“Just because your mobile phone is small and fits in your pocket, doesn't mean that the entertainment experience must be undersized and one-dimensional,” said Allen H. Gharapetian , Vice President of Marketing for SRS Labs. “SRS Labs has made significant strides within the mobile space, and is confident that the end result for consumers, whether they use a Android, LiMo, Symbian or Windows Mobile device will be unlike anything they've ever experienced.”

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China , Europe , Japan , Korea and Taiwan . For more information, visit

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia , and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact:

Investor Relations Contact:

Michael Bingham, PR Manager

Matt Glover, Liolios Group, Inc.

949 442 5582


Twitter: @SRSLabs


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