SRS TruMedia Enhances Remarkable Mobile Entertainment Experience on Samsung S5PC110 Application Processor

SANTA ANA, Calif. , March 18 /PRNewswire-FirstCall/ — SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that Samsung Electronics' System LSI Division has ported SRS' TruMedia™ advanced mobile audio solution on to its new industry-leading S5PC110 Application Processor for advanced mobile devices in order to deliver class-leading multimedia experience on a mobile phone.


“Working closely with Samsung is tremendously exciting for us at SRS Labs,” said Allen H. Gharapetian , Vice President of Marketing for SRS Labs. “Samsung's S5PC110 application processor is a truly extraordinary piece of hardware that's capable of producing pristine 1080p video, and with the addition of SRS TruMedia™ audio suite, handset manufacturers now have all the necessary tools for delivering the most complete entertainment experience possible on a mobile device.”

SRS TruMedia is based on a modular platform, making it simple for OEM partners to precisely tune the TruMedia suite for optimal audio performance on every mobile phone make and model. With TruMedia, music and videos sound remarkably more natural and detailed, with enhanced depth and clarity. Now, speakers of all sizes and capabilities can offer a compelling 3D sound field and increased bass response. And, while listening over headphones, users will be enveloped in an immersive, 5.1 surround sound experience courtesy of advanced SRS technologies designed exclusively for headphone use and incorporated into SRS TruMedia.

The Samsung S5PC110 is a 1GHz ARM® CORTEX™-A8 basedapplication processor with NEON architecture and is fabricated on low power 45nm technology to ensure longer battery life for mobile devices.

“Samsung's S5PC110 application processor was specifically designed for high performance multimedia processing at low power consumption for mobile handset and other portable devices,” said Yiwan Wong, Vice President, System LSI marketing, Samsung Electronics. “We are excited about SRS's implementation of TruMedia on S5PC110 to enable three-dimensional audio capability on mobile handset, which will further enrich the consumer mobile entertainment experience on S5PC110 embedded devices.”

Demonstrations of the combined solution on a mobile phone will be available at CTIA Wireless in Las Vegas , March 23 – 25, 2010 in the SRS Labs meeting room, located in room N104 of the Las Vegas Convention Center.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China , Europe , Japan , Korea and Taiwan . For more information, visit

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia , and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact:

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Twitter: @SRSLabs


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