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Tribal DDB San Francisco Launches Digital Platform Redesign for Intel Corporation

PR Newswire

SAN FRANCISCO, Jan. 12, 2012

SAN FRANCISCO , Jan. 12, 2012 /PRNewswire/ — Intel Corporation has introduced a new, streamlined, YouTube channel platform on www.YouTube.com/Intel in which videos encourage visitors to experience Intel products and events, and to discuss the brand.  Featured video reviews let the consumer see new products through the lens of a real consumer.  

This implementation illustrates Intel's new leadership role on YouTube and in the social media and digital space. The interactive platform was conceived of by the San Francisco office of Tribal DDB Worldwide, which was awarded the Intel account last year.  Intel, Tribal DDB and Google developed the global video strategy to organize Intel's global YouTube presence into a fully customized, branded interface that considers overall structure, content organization and governance. 

“Intel commissioned us to help consolidate a scattered, visually inconsistent, global YouTube presence into a fully customized interface,” explained Matthew Nelson , Tribal DDB San Francisco's Director, Social Strategy.  “With the objectives of housing all Intel's video content and simplifying the consumers' ability to discover and share videos of interest, we re-architected Intel's content hierarchy to create a consistently branded user experience.”

The new channel layout, navigation and functionality are primarily focused on consumer experience and streamlining the processes of discovering, consuming and sharing content of interest.  Specifically, Intel's new YouTube presence features simplified navigation, the capability to play select, user-generated content, promotion of in-market campaigns, and an integration of Intel's master-brand Facebook and Twitter feeds.   

“For a brand, a united clear presence on any network is critical. Moreover, it is important to have a global strategy and direction that the company can follow as it engages with its customers on that particular network,” elaborated Ekaterina Walter , social media strategist at Intel Corporation.  “The benefits include increased organic discoverability, better content creation and optimization, more options to share videos across your network, and integrated social presence across multiple networks.”

“We are excited about partnering with Intel and Google in this unique collaboration to develop a fully custom-branded YouTube interface,” said Mike Parker , President of Tribal DDB.  “Intel stands to significantly alter the perception of its brand by exemplifying an online presence that exhibits content organization strategy, technical implementation and a governance plan.  We look forward to continuing to work with Intel to evolve its YouTube presence, positioning it as a leader in the social media space.”

Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe.  Since it was founded in 2000 Tribal DDB has expanded and been recognized well beyond its digital roots.  By 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first “digital” agency to win Global Agency Network of the Year from Advertising Age , and then, in 2009, being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes .  Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world.  Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.

SOURCE Tribal DDB Worldwide

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