User Centric Hosts Webinar to Discuss the Importance of Interaction Design

PR Newswire

CHICAGO, Feb. 22, 2012

CHICAGO , Feb. 22, 2012 /PRNewswire/ — When developing a new product or reconsidering an existing design, there can be a strong focus on the “look and feel” instead of on how users will actually interact with the product or service. A true user-centered design approach includes both the interactions and the look and feel. Organizations can benefit tremendously when the end-to-end user experience brings these two disciplines together through a user-centered approach.  User Centric Inc's complimentary webinar, “Behaviors First, Colors Second: The Importance of Interaction Design,” will tackle this topic on March 8 at 12PM CST .

During the webinar, Associate Director, Martin Ho , will dive into the theory and practice of user-centered design while highlighting the delineation between the Information Architect, Interaction Designer and Visual Designer.  The presentation will discuss the benefits and applicability of user-centered design activities, as well as tips on how to leverage the process within constraints.  Visit to register.

The webinar is part of the series, “We Believe Experiences Matter,” which began February 2 and consists of 16 presentations throughout the year. A variety of user experience topics will be covered including eye tracking, global research, and on March 27 , “Medical Device Human Factors: Catching up to the FDA” will discuss the human factors validation process for medical device manufacturers.  Space is still available and can be reserved by visiting

User Centric, Inc. is a global user experience research and design firm with a long history of improving user experiences.  Services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, service design, focus groups and ethnography.  To view the entire “We Believe Experiences Matter” free webinar series, visit

Contact: Pamela Stoffregen-Gay
Phone: (630) 320-3922

SOURCE User Centric, Inc.

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