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WISeKey Invites Luxury Brands to Join the Fight Against Counterfeits With its Brand Protection Technology Showcased at the FT Business of Luxury Summit

PR Newswire

LAUSANNE, Switzerland, June 7, 2011

LAUSANNE , Switzerland , June 7, 2011 /PRNewswire/ — WISeKey welcomes the
luxury world to employ WISeAuthentic, the innovative technology defending
luxury brands in the fight against counterfeits. WISeAuthentic technology
already protects several brands with a demo on Hublot and Chris & Cris at the
WISeKey booth at FT Business of Luxury Summit this week in Lausanne ,
Switzerland . WISeKey's founder Carlos Moreira will also discuss the issue as
part of the panel “On the Counterfeiting Battlefield.”

As technology that can protect luxury products emerges, every brand can
help eliminate the confusion surrounding their prestigious identity caused by
the booming counterfeit goods market worldwide and on the Internet in
particular. WISeKey's brand protection technology is the only solution that
can authenticate luxury products purchased over the Internet, enabling online
retail options for both the retailer and the customer. However, the benefits
WISeAuthentic can bring to your business extend far beyond fighting
counterfeiters.

WISeAuthentic provides real-time sales details direct to the
manufacturer, offering visibility into the retail market, which can reveal
the existence of grey markets. The easily deployed platform captures powerful
sales data, easily integrated into existing enterprise business intelligence
systems. WISeAuthentic provides a private brand network for clients offering
powerful direct marketing options.

WISeAuthentic is based on proven public key interface technology that
creates an electronic certificate containing the product's identity code. The
electronic identity is stored securely on a SmartCard. Retailers and
customers use the SmartCard to authenticate the product instantly. The
solution is impossible to replicate and comes at a fraction of the cost of
lost sales from counterfeits.

For more information: http://www.wiseauthentic.com/

WISeKey technology featured in current FT article on Counterfeiting:
http://www.ft.com/intl/cms/s/0/89366414-8dad-11e0-a0c4-00144feab49a.html

    Contact:

    WISeKey SA
    Eileen Weinberg
    eweinber@wisekey.com
    +41-22-594-30-00


SOURCE WISeKey SA

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