Dynamic digital messaging platform brings new level of engagement, measurement and innovation to digital communications; Zeta Interactive leadership team to provide marketers with demo of platform at 2012 Email Evolution Conference this week.
NEW YORK, Feb. 22, 2012
NEW YORK , Feb. 22, 2012 /PRNewswire/ — Zeta Interactive, a leading full-service digital marketing agency, today announced the launch of Zeta Mail 6, the agency's latest release of its best-of-breed email platform that will now enable marketers to also manage conversations across mobile and social channels.
This integration across email, mobile and social, allows marketers to manage subscriber communications and schedule email, inbound and outbound SMS campaigns, as well as Twitter and Facebook posts, within one interface.
Zeta Mail 6 combines a remarkably powerful, and unique dedicated infrastructure with an intuitive, easy-to-use interface providing marketers the ability to interact with high volumes of customers and prospective customers in a completely scalable, yet personalized and targeted fashion.
Among the new features and highlights of Zeta Mail 6 are:
- Social Media Integration : Zeta Mail 6 integrates social messaging efforts by enabling clients to schedule Facebook and Twitter posts, track replies, monitor mentions and import social media profiles directly from the interface. Marketers will be able to create social media trending reports, re-Tweet volume reports, Facebook post reports, as well as URL and click-thru reporting.
- Mobile Messaging : Zeta Mail 6 features both mobile pull and mobile push messaging capabilities, enabling clients to create outbound “push” and “pull” SMS messaging and promotional offers.
- Multi-Channel Messaging & Reporting : With its advanced reporting capabilities, Zeta Mail 6 enables marketers to report on multi-channel campaigns and consolidate multiple subscriber views.
Combined with other features such as drag-and-drop functionality throughout, GUI-defined time and event triggers, automated multivariate testing, advanced list management and segmentation and highly flexible integration capabilities; Zeta Mail 6 represents a break-through in digital communications.
“With the launch of Zeta Mail 6, Zeta Interactive is revolutionizing the way in which marketers are communicating with their customers and prospects,” said Minna Rhee , CEO of Zeta Interactive. “Effective communication in the digital age requires marketers to leverage all touch points – including email, social and mobile – and customize their messaging, improve their responsiveness and measure the effectiveness across each of these channels. With Zeta Mail 6 marketers now have the ability to manage their entire messaging campaigns in one integrated interface, and then measure results.”
“The new Zeta Mail 6 platform has essential features that are necessary for marketers today, such as multi-channel reporting and consolidated subscriber measurement,” said David Daniels, CEO of The Relevancy Group, a market research and consulting firm. Daniels added, “The new robust mobile and social marketing features indicate that Zeta is focused on innovating the tools that marketers require today and will continue to rely on even more in the future.”
The Zeta Interactive leadership team will be demoing the Zeta Mail 6 platform and providing marketers with further insights on the tool during the Email Evolution Conference this week. The show will be taking place from the Westin Diplomat Resort & Spa in Hollywood, Fla. , this Wednesday, February 22nd through Friday, February 24th .
About Zeta Interactive
Zeta Interactive is a digital marketing agency focused on providing its clients with a unique combination of strategic services and best-of-breed platforms including Branding and Creative, Web Development, Media Planning, Email Marketing, SEM, SEO, Social, Mobile and Digital Publishing. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging consumer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.
Headquartered in New York City , Zeta Interactive has more than 300 employees worldwide located in California , Idaho , Nevada , New Jersey , and India.
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SOURCE Zeta Interactive